#123: How To Write Emails That Get Response [Podcast]

I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears.

businessman and businesswoman using computer at airport

Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response.

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Podcast Delayed This Week

This week’s podcast will be delayed until Friday, because of some unavoidable disruptions in my schedule… but there will be an episode this week. I don’t want this to be the week I break the streak!

#122: Titans Of Direct Response Marketing [Podcast]

Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.

Sunset over Mount Rushmore, South Dakota, U.S.A.

This is a rare interview with Brian Kurtz of Boardroom, Inc.

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It’s Not Always About The Money

Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)

I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.

FIRST DRAFT

His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.

It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.