I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears.
Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response.
Podcast: Download (Duration: 16:52 — 24.1MB)
Podcast Delayed This Week
This week’s podcast will be delayed until Friday, because of some unavoidable disruptions in my schedule… but there will be an episode this week. I don’t want this to be the week I break the streak!
Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.
This is a rare interview with Brian Kurtz of Boardroom, Inc.
Podcast: Download (Duration: 55:36 — 77.3MB)
Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response
event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)
I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.
His classic book, Breakthrough Advertising, may be the most important book ever written on copy and creative.
It was important enough for Marty (Edelston) and I to re-publish it as a “Boardroom Book” when we saw a live bid on eBay for an out-of-print copy at $950.
One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services.
There is a formula for writing such copy, and in today’s episode, I will share it. You can start using it today..
Podcast: Download (Duration: 1:04:30 — 89.5MB)