#017: The Perfect Business and How To Start It [Podcast]

On this week's episode I expose the secrets of the perfect business for most people to start, why its the perfect business, and the 5 Basic Steps to starting it.

This Week's Tips

  • For a fast ramp-up on the subject of copywriting, grab a copy of my book, Writing Riches.
  • To leverage your time through outsourcing without going broke, get The Hands Free Formula by Jimmy D Brown.
  • Win free stuff by commenting!

Spiritual Foundations

Don't be confused when people tell you “there's a purpose in everything.” God can use anything – but not everything that happens on Earth is His will. That's why He told us to pray for His will be done on Earth, as it is in Heaven.

Pray then like this: “Our Father in heaven, hallowed be your name. Your kingdom come, your will be done, on earth as it is in heaven.Matthew 6:9-10

Feature Story: The Perfect Business and How To Start It

What is the perfect business? I answer this question definitively!

The 5 Basic Steps

  1. Pick your niche.
  2. Solve a problem.
  3. Write your sales copy.
  4. Create your product.
  5. Market!
Ray's Recommendations
  • Have a board of directors
  • Don't be a mercenary
  • Transfer skills
  • Choose an entity
  • Keep separate accounts
  • Be a doer
  • Guard your heart
  • Pray!

Listener Questions

  1. From the blog: “Have you heard good or bad about Amazon's SES email client?  Seems less expensive for beginning users, and it uses Amazon's infrastructure.”
  2. From email: : “Ray, how do I get you and your guru buddies to promote my products? It seems like there is a ‘good old boys' club that won't let me in!”
  3. From the Listener Line: Stu McLaren asks about coming up with hooks.
  4. From the Listener Line:  Sylvia Runkle asks about marketing with Facebook
  5. From the Listener Line: Carol Farbe has a question about marketing books (

Resources Mentioned




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Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question for you: What questions do you have about starting an info-marketing business? Comment below, or call in at (509) 713-2679


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • As you can see, by my on-screen name (ministry Guru), I was one of them who noticed the Spiritual foundation missing. I thought maybe you had taken out because too many people were giving negative input about it.
    Glad to see it back. It’s your conviction to your faith that gravitated me to your teaching.
    Thanks, so much for bringing it back.
    A question that I have dealing with this particular podcast would be; Can you effectively have more than one niche’? My reason for asking is because I have two ideas that don’t really directly connect, but they are both passions of mine.

    •  @Ministryguru Yes you can have more than one niche! Just make sure you have good systems in plcae to help keeo you out of the stress zone. Check out Sam Carpenter’s book “Work The System” http://amzn.to/L9tf9w

  • I guess I’m a simple person because I really like formulas and bullet points that I can follow and repeat.  This post was helpful to me in that way. The area I struggle with is in connecting the dots of the bullet points.  This includes technical stuff.  Perhaps the outsourcing materials mentioned in this post could be helpful in this area.   Let me also affirm the importance of the “spiritual” aspect of all that I do.  I think this is really the energy and the passion which keeps me going.  It is one way I connect the bullet points.  I am committed to “starting a business to save the world…!”

    •  @bestprac Outsourcing technical tasks can be a high-yield decision that really helps you move forward quickly. Also getting access to tools that remove the technical hassles for you – the right CMS, the right Email system, etc,

  • MattVestrand

    Ray you threatened to go “all spiritual” in next weeks podcast.  
    Please do it!

    •  @MattVestrand Maybe it was less of a threat and more of a promise! 🙂

  • fischerls

    I have now listened to all of your podcast. I struggle with converting my skills into an information product but I am inspired to.  I really like that you tell it like it is. I like the point of being a doer. I have taken that to heart and have worked on my site and even went out 2 days to visit local businesses to get my word out. 

    •  @fischerls  Congratulations on doing something that “moves the needle”. Too few realize that the key action in business is to sell something… Not necessarily to make something. Way to go!

  • Beaumont Miles

    Regarding everything that happens on earth not being God’s will, that’s simple. God gave us all free will… so when one of us goes and murders another human that is not God’s direct will, but God allows it to happen as he gave us the free will to choose to do such a thing.