#020: 5 Reasons You Should Blog [Podcast]

If you are a business owner, freelancer, consultant, solo professional, or have any desire to be a leader of any kind – you need to blog.

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Romans 5:17

Feature Story: 5 Reasons You Should Blog

  1. It's good for business. It wasn't always this way. When I started blogging, it didn't take long for me to realize blogging was building my business, too. I get a steady flow of new business from people who say something like, “Well, I started reading your blog and finally decided I would call you.”
  2. Self-expression. Once upon a time, I was a radio DJ. Highly-rated, successful, and loving it. Being on the radio was my own personal megaphone. It was my way of being heard. Now I get that same satisfaction from blogging. You can too. Now everyone's a DJ!
  3. Building a relationship with my readers. There's nothing like a blog (and a podcast) to build a relationship with your readers. My blog is the source of most of the conversations I have with my readers.
  4. Marketing. I know there are many who say you can't “monetize” a blog. Really? My own blog has brought me… well, let's call it “a substantial amount” of revenue. And I don't even use Adsense (as of this writing). And there are many examples of money-making blogs.
  5. Record Of My Thinking. Blogging is a way of distilling my thoughts and preserving them. Doing it publicly forces me to step up my game.

Those are just 5 reasons – there are dozens more.




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Question for you: How about you? Do you blog – and if so, why? Comment below, or call in at (509) 713-2679


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Blogging is the best way to make the business reach towards its success. But it has to be done with a great interest and knowing who your audience are

  • I love all of your reasons listed above Ray.
    And one of my personal favorite reasons for having a blog is that it is a call to be, do, and have more.
    In order for me to provide valuable content, I have to have become more valuable myself by way of paying close attention to mentors and then taking action on what I’ve learned.
    When I do this and share what has become true for me as a result of my pursuit of improvement I find it easy to deliver meaningful content which is something lots of people whine about when someone suggests they start a blog – How do I keep coming up with stuff to talk about?
    Products lend themselves marvelously to this concept of personal improvement but in my eyes, the best products are narrowed down to a solution(s) for one problem (example – your kick ass seminar strategies product). This strategy impacts consumption which of course influences implementation. And while you can share a ton of your insights within a product, everything you’ve got to share isn’t always directly relevant to what you’re teaching.
    But when you write a blog post, you can home in on a specific learning that doesn’t necessarily warrant having an entire product built around it and tell personal entertaining stories that bond people to you and then give the action steps someone can take that improves not just one part of their life but all of it and also allows for all the goodness of the five reasons you’ve listed to flow forth.  
    And thank you Ray for shedding light on what a powerful tool a blog can be when it comes to marketing. A blog perfectly lends itself to everything Dan Kennedy taught in the Influential Writing part of his DNA Game Changer system which was centered on how to keep customers in love with you for as long as they live.