#027: How To Be Predictably Persuasive [Podcast]

A lot has been written and said about writing  copy that sells. Today’s podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you’re writing sales copy, giving a speech, or writing a blog post.

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So he who had received five talents came and brought five other talents, saying, “Lord, you delivered to me five talents; look, I have gained five more talents besides them.” His lord said to him, “Well done, good and faithful servant…”
Matthew 25:20–21
Feature Story: How To Be Predictably Persuasive
Persuasion is important to master if you think you might ever need to:
  • Get a date
  • Get a job
  • Make a sale
  • Win an argument
  • Change someone’s mind
  • Land a new client
  • Raise a child
  • Raise money for a cause
  • Buy something
  • Sell something
  • Or influence anyone in any way
The key to being persuasive is really not in some magic phrases or tricky manipulation – but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive – with predictable results.
  1. Calibrate your expectations and clarify your outcome
  2. Know the person you’re attempting to persuade.
  3. Demonstrate non-manipulative empathy.
  4. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.)™: Know, Care, Considering, Pain
  5. Appeal to the four learning styles: Why, What, How, What If
  6. Answer any and all questions that stand in the way of transformation.
  7. Create an environment that invites decision.

[note color=”#fbf8cb”]”The easiest way to persuade someone is using what is already persuading them.” Click To Tweet This Quote[/note]

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3 thoughts on “#027: How To Be Predictably Persuasive [Podcast]

  1. Very, very helpful… the “why, what, how, what if” is masterful! I have always felt that we need to understand how to communicate to different types of learners – and this is very helpful along that line. Great ideas, truths, etc. NEED to be communicated well. In my thinking it’s not about manipulation, but about effective impact – spreading a table that invites others to partake of the truth. As a Pastor, I have to walk that careful balance – impacting communication, but not manipulative at all. Thanks for your help with this Ray.