#037: How To Create A One-Page Marketing Plan [Podcast]

If you are tired of struggling to make sales… if it seems your business exists just to blindly run from one promotion to another… if every month you feel like you have to reinvent the wheel to bring in revenue… you’re going to love today’s podcast!planning

Today, I’m going to give you a quick method to create a marketing plan for the entire year of 2013. The best part is, this is going to be so simple you can fit your entire marketing plan on a single page. Which means, you’ll actually do it!

Here’s the menu for today’s episode:

  • A book recommendation that will change the way you learn, and the way you eat.
  • Why you can expect God to provide open doors, new opportunities, and the resources to overcome whatever challenges you may be facing.
  • My quick and easy method for laying out your promotion and marketing calendar for the coming year… boosting your sales and profits, and slashing the amount of work and stress in your life.
  • And I will share a few special announcements.


Tip Of The Week

Tim Ferris released his new book, The 4-Hour Chef, this past week, and once again made publishing industry. This time, it was because his book was effectively “banned” from most physical bookstores. Tim turned adversity into opportunity, and launched a formidable bookselling campaign like nothing I’ve ever seen. In the podcast, I discuss the details of this… plus the merits of the book itself.

Spiritual Foundations

Does God send misfortune to his children (you and me) so we can “learn a lesson”? Or is it appropriate for us to expect good things from our heavenly father? Is God really on our side?

What is the proper response when we face trials, and while we are waiting for God’s answer?

Here is a clue… in the book of Job, at the point where Job had lost everything (his family, his fortune, and his health), Job refused to blame God for his misfortune.

The Lord’s anger was kindled against Job’s friends, who all seemed determined to convince Job that God had allowed or brought these misfortunes upon him. God honored Job’s request for his friends to be forgiven. And notice what the text says next:

“And the Lord restored the fortunes of Job, WHEN HE HAD PRAYED FOR HIS FRIENDS. And the Lord gave Job twice as much as he had before.” Job 42:10
Don’t allow seeming lack in your own situation to prevent you from providing God’s abundance to others.
Brokering God’s supernatural provision for others releases a grace to receive your own.
It’s worth noting that this demonstration of lavish Grace took place in the old covenant, and according to the Bible we live now under a much better covenant.

How To Create A One-Page Marketing Plan

The current business environment is not an excuse for under-performing revenue.

There are businesses that are doing quite well, thank you very much. So using words like “it’s the economy” amounts to little more than pathetic excuse-making.

If you are experiencing a downturn in revenue, the answer is-do something different! A good place to start, especially at this time of the year, is with a fresh marketing plan. Here’s how to create one quickly and easily… in a way that is almost guaranteed to boost your revenue.

  • First, consider why you need a marketing plan at all. It’s really quite simple: no plan, no real destination.
  • What we want to focus on is coming up with the “minimum effective dose”. We’re not trying to write the”War and Peace” of marketing plans.
  • Here’s how were going to do this: go get a calendar, and a list of holidays taking place in 2013.
  • Listen carefully to the instructions I give you in the podcast itself, and within about an hour, you will have a better marketing plan for the coming year than 90% of business people in America.
  • Think about this: what will happen if you actually carry this exercise out?

Special Announcements

I will be making an appearance onstage at James Malinchak’s “Big Money Speaker Bootcamp” December 6-9 in LA. I’m super-excited about this event! I don’t know if you saw ABC’s hit TV show, “Secret Millionaire”…  James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker.

I’m attending the Platform Conference in Nashville. If you do business online, you MUST attend this conference that helps you “get noticed in a noisy world.” It’s being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Owensby Wilkerson are speaking. I’m also looking forward to meeting  Jeff Goins, Cliff Ravenscraft, Pat Flynn, Ken Davis, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there’s not a single speaker I’m not excited to hear and to meet. Get a ticket while you can!

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast.

You can find the podcast on Stitcher by clicking the logo:

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Question: How far in advance do you plan your marketing, and how do you do it? Leave your tips in the comments below.

 

Please note: I reserve the right to delete comments that are offensive or off-topic.

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9 thoughts on “#037: How To Create A One-Page Marketing Plan [Podcast]

  1. About Tim Ferris’ new book…
    Hi Ray, My wife and I were watching a recently-saved Dr. Oz show and watched a great episode where this guy was giving tips on how to boost your energy.

    It was coined the “Four Hour Energy Boost Plan”. I had no Idea it was Tim Ferris because I never knew what he looked like, but it was amazing! I told my wife, “I’m going to have to get this book”, hoping that maybe it would end up in my Christmas stocking this year. ;0)

    Anyway, if you don’t mind, here’s a link to the Dr Oz episodes with Tim Ferris. I encourage everyone to go check it out, then come back and click on Ray’s link above and go get the book.

    http://www.doctoroz.com/episode/tim-ferriss-4-hour-energy-boosting-plan

    It’s obvious that Tim is a marketing genius by the way he marketed this book by going on the Oz show and doing an “energy boost” presentation.

    By the way… I’m not going to wait until Christmas to get this book… I can’t wait that long.

    Awesome Podcast, by the way… and keep up the good work(s) 🙂

    PS – I met Joel Osteen when he was a small child and used to work on their home security system back in the eighties here in Houston… his father was a great man and when I first saw Joel preach for the first time, I was floored.

    He has been given a great gift. Sure, some give him grief and call him out on teaching and preaching too much of what they call the “prosperity gospel”, but he’s helping change lives for the better. He has helped pull many people out of the gutter… physically as well as mentally and spiritually. Sometimes it takes a word of encouragement to let people know they are worthy and they are loved.

    Joel is a great guy and I believe God is using him to help others.
    We should all strive to do this as well… help others.

    Like the great Zig Ziglar always used to say…

    If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want. ~ Zig Ziglar

    Have a great day and don’t let anyone steal your joy! ~ Steve

  2. Ray,

    I am so excited to find your site. You are really delivering high end content. Thank you so much.

    You are just another person that I am connected to because of Dave Ramsey.

    I really need to map out the butterfly effect on this topic, but if you are curious:

    2001 – West Monroe, Dave Ramsey (Radio Station)
    2012 – Nashville, Chris LoCurto (EntreLeadership – A must attend)
    2012 – Michael Hyatt – Fantastic
    2012 – You, Jeff Goins, Andy Andrews, and the list goes on and on.

    So great to find all of these common threads.

  3. Ray,

    I did the one-page marketing plan that you had outlined in your podcast. To save time, I printed out the holiday calendar, circled the dates, and wrote my ideas next to them. It took me about 20 minutes.

    Thank you so much for your time and the valuable content.

    Be Blessed,

    Annett

  4. Ray,

    Great post. I appreciate the idea. Quick question. How far out from an specific date should you start promoting a special? 2 weeks, 4 weeks, or ????

    Thanks,
    Eric