#046: 13 Natural Disciplines of Marketing [Podcast]

Just like anything worth doing, there is a way to market that just works. There are rules. Today’s podcast shows you what they are.

Choices of a businessman

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In this week’s podcast episode:

  • The disciplines of marketing.
  • The “Secret Weapon” system for using GTD with Evernote.
  • Are you trying too hard?

Tip Of The Week

The “Secret Weapon” system for using GTD with Evernote.

Spiritual Foundations

Let God Do the Work

We often try to do ourselves what God has already done for us.

…for it is God who works in you, both to will and to work for his good pleasure.
Philippians 2:13

Stop trying to do it on your own, and let God do what He wants!

Feature Segment: Ray Edwards’s 13 Natural Disciplines of Effective Online Marketing

Almost all marketing is dreadfully weak and ineffective, unfocused, and irrelevant. Or it’s hype-filled, pushy, and repulsive. Stop that. Learn to “market like water”.

The 13 Natural Disciplines:

1. Abandon branding as a primary outcome and seek response. Branding is inherent.
2. Always track everything with ruthless precision.
3. Within the context of your values – results rule.
4. Always make an offer.
5. Always seek a trackable, profitable response.
6. Always give a reason for immediate response.
7. Ask only for one response at a time.
8. Tell them exactly what to do next.
9. Use strong copy. It will sound like “junk mail”.
10. Kill your darlings.
11. Always followup in the short term.
12. Always followup in the long term.
13. Keep detailed customer files and study them carefully.

Special Announcements

  1. I’m attending the Platform Conference in Nashville. It is nearly sold out.  Get a ticket while you can!
  2. I was written up by Eric T Wagner on Forbes.com recently. You can check out the article here.
  3. My new book is nearly ready – more to come!

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Your Feedback

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Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Do you have any discplines you would add? Share your ideas and tactics below in the comments.

 

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • http://www.toddliles.com/ Todd Liles

    Ray, what do you use or recommend for the following:
    1. Your email tool for tracking.
    2. Your client files
    Thanks

  • Ryan

    I think branding is a foundation that precedes marketing

    I think Branding, if the focus looks from outwardly to inwardly, its essential to identifying how you want to be perceived – maybe its just that there is so many definitions of ‘branding’ that confounds most people as to what it actually does – u see what your market desires, and you can build your brand around that; eg. identity what language they speak – cater your brand so the outgoing message resonates with that person – speak they way they speak and set that as your brand tone…

  • KenMcArthur

    Hey Ray, should have listened to this before I sent you my last e-mail!

  • http://www.jasonjnicholas.com/ Jason J Nicholas

    I like the concept about making an offer in exchange for an email address. When is the right time to do that? Should I wait to build trust with my readers? If I do it now, early into my blog, will people think its a desperate attempt to get them on board?

  • http://www.coppercoincoaching.com Ryan Eidson

    As I think about the public presentations I’ve done this year, I’ve found that it was hard for me to ask for only one response at a time. I’d say, “Visit my website AND talk to me afterwards” or a combination of two or three other calls to action.

    It does take discipline to follow the natural disciplines of marketing, especially when you’re moving away from all the poor examples that we see on a daily basis.

  • http://www.rcthomas.com Thomas Osthus

    Your tip of the week was great in this podcast. I listened to it right when it came out and instantly looked up the “Secret Weapon”. It’s really helping me tie in Evernote with my email inbox and keep me more organized. I would have never heard of the Secret Weapon if it wasn’t for this podcast. Thanks!