#048: The Easiest Way To Sell Anything [Podcast]

If you’d like to know the easiest way to sell anything to anyone, you’re going to love this weeks podcast.

Communication

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In this week’s podcast episode:

  • How your iPhone can help you achieve your goals.
  • How to let your weaknesses, limitations, and problems propel you to greater success.
  • And, Finally, the easiest way to sell anything to anyone.

Tip Of The Week

This is the modern equivalent of “accountability partners”. The Lift App is a simple way to achieve any goal, track your progress, and get the support of your friends. Currently available only for iPhone, Android and Wieb versions are on the way soon.

Spiritual Foundations

Don’t worry about weakness…

What if there was a different way of understanding Paul’s story about his “thorn”, and a different way of understanding the phrase “my grace is sufficient”?

Because of the extravagance of those revelations, and so I wouldn’t get a big head, I was given the gift of a handicap to keep me in constant touch with my limitations. Satan’s angel did his best to get me down; what he in fact did was push me to my knees. No danger then of walking around high and mighty! At first I didn’t think of it as a gift, and begged God to remove it. Three times I did that, and then he told me,

My grace is enough; it’s all you need.
My strength comes into its own in your weakness.

 

Once I heard that, I was glad to let it happen. I quit focusing on the handicap and began appreciating the gift. It was a case of Christ’s strength moving in on my weakness. Now I take limitations in stride, and with good cheer, these limitations that cut me down to size—abuse, accidents, opposition, bad breaks. I just let Christ take over! And so the weaker I get, the stronger I become.

2 Corinthians 12:7-10

 

Feature Segment: The Easiest Way To Sell Anything

Understand the Scale of Awareness and “O.P.E.N. the Sale”

In the movie “Jerry Maguire” Tom Cruise’s character makes an impassioned speech to the girl he loves, trying to convince her how much he cares for her. She finally tells him, “You had me at hello…”

Often, we do the same when trying to persuade or sell. Unaware of the feelings of our prospects or listeners, we prattle on far beyond the point that we need to. We say things that are irrelevant to the listener. Understanding “where they are” would spare us all that effort.

The late, great copywriter Eugene Schwartz understood the power of the awareness level of your prospect. Knowing where they stand already is vital to knowing what to say to them.

The fastest, easiest way to influence anyone is with what is already influencing them.

Here is the scale of awareness that I use in writing copy to help me know how to talk to my reader:

O - Oblivious

P - Pondering

E - Engaged

N - Needing

This powerful secret is easy to underestimate. Just try using it in your sales communications, and watch your persuasion power grow!

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What are some ways you have seen the “awareness scale” in action? Share your ideas and observations below in the comments.

 

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • http://www.jasonjnicholas.com/ Jason J Nicholas

    Hi. Using your O.P.E.N. scale, I guess to would be possible to set up one’s website where a customer could answer a question or two and be directed towards a specific product based on what there responses are. Just some food for thought.

    • http://rayedwards.com Ray Edwards

      Great idea – and there’s a tool that helps do just that called Survey Funnel.

  • Andrew

    “OPEN” this is an excellent tool in my opinion and I will use it from this point forward.
    I like tools that simplify and are easy to remenber.

    Top marks for this .

    Thanks Ray

    Andrew Smith
    Auckland, New Zealand

  • zzdiana

    “. . . The fastest, easiest way to influence anyone is with what is already influencing them. . . .”

    I’m just thinking that in order to know what is already influencing a person you’d need to get into rapport and ‘actively listen’ to them; or a thousand of them. You’d need to be O P E N.

    Nice one Ray.

  • http://www.coppercoincoaching.com Ryan Eidson

    So you’re saying we do not want to waste our marketing time with people who are in the “O” part of the scale? I see how frustrating it is to spend a lot of time at the beginning of that scale rather than with those who are already Engaged or Needing the solution!

  • http://www.michaelfokken.com/ MICHAEL F?KKEN

    I just listened to this podcast today. You share some great things.

    What you talked about in the Spiritual Foundations reminded me of what I read in the scriptures the other day and wrote about. – http://www.michaelfokken.com/blog/self-improvement/get-over-it/

    Thanks for all your knowledge you share with us!