#070: How I Would Start Over Today [Podcast]

When I am interviewed, one question that comes up regularly is: “Ray, if you are starting your business today how would you do it?”  I think the implication is things are different today than when I started, and thus a different approach is required. But is that true? In this week's episode I'll answer the question, how would I start over today?

Start straight for business


Conferences where I will be attending and/or speaking:

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Tip Of The Week

Changing things up a bit, this week's Tip of the week is actually a hat tip to three of my favorite podcasts.

Lifestyle Business Segment

Featuring Stu McLaren of Wishlist Products and Rhino Support. this week: the value of taking risks.

Spiritual Foundations

“Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come.”
2 Corinthians 5:17

Who are you, and why are you here? These are big questions, but the answers are vital to building a sustainable business on a firm foundation.

  1. You are a child of God.
  2. You are here to establish his will “on earth, as it is in heaven.”
  3. Once you are in submission  to the great commission, you can understand your mission.

Feature Segment: How I Would Start Over Today

  1. Discover my own unique ability.
  2. Find the intersection of my unique ability, the desires of my marketplace, and what they're willing to pay for.
  3. Build a platform and a listening station.
  4. Create a unique solution for an identifiable group of people with money.
  5. Build a marketing system to bring that offer to my people.

Question: how would you start over today? What questions do you have about starting up for the first time? Click here to leave your comments.


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Fantastic Ray! My favourite thing I learned today is that you can do a better Scottish accent than I can… not sure if I’m pleased by this revelation!

    • The scary thing is I meant to edit that out… 😉

  • There is quite a bit I would do over, starting with the above 5 steps you outlined in conjunction with what I know about the Wisdom Thesis. I have spent more time on tactics without really knowing who my market is and how I can best serve them. Thank you for the awesome podcasts. I am never disappointed.

  • This is a fantastic episode Ray. Great advise. Keep it coming.

  • Dan Tredo

    I’m resolved to take action faster in year. I already emailed this question out to friends and family who know me. Waiting for replies. Please use the email for your convenience if you like.

    Hi {first name},

    Can you help me for a moment?

    I am taking an internal skills-assessment
    test, and I would like honest input from you.

    If I asked you “what do you think Dan Tredo
    is good at” – how would you answer that

    Go with your initial thoughts and impressions.

    Short, quick answers are best, and even
    one-word answers are fine too.

    Thank you for your time!

    Dan Tredo
    The superior man is modest in his speech, but exceeds in his actions.