#077: Why You Should Use “Value Creation Marketing” [Podcast]

Would you like to know the marketing concept that will attract the most buyers, for the least cost, in the shortest period of time?

7reasonsVCMToday's show is all about something I call “Value Creation Marketing”. Reasons to listen are the fact that “Value Creation Marketing”…

  • Attracts buyers before they're even thinking about buying.
  • Closes a bigger percentage of sales.
  • Fills the pipeline faster.
  • Just makes the most money.

So this episode is only for you if you want the least expensive marketing method, that works faster, with less human effort, and yields the best customers


Conferences where I will be attending and/or speaking:

Tip Of The Week

Many thanks to Ernie Lansford, who forced me to try a Mackie mixer. This week I'm testing the Mackie 1402VLZ4 … and I love it!mackie_1402vlz4

5 Reasons I Prefer the Mackie 1402VLZ4 Over My Previous Mixer

  1. It's built like a tank.
  2. Visual ease-of-use.
  3. Pure clean sound.
  4. 2 additional channels.
  5. 6 XLR inputs.

Get your own Mackie 1402VLZ4 by clicking here.

Get Cliff Ravenscraft's tutorials on how to set up your studio equipment by clicking here.

Spiritual Foundations

Jesus took what we deserved so we would get what he deserved.

By this is love perfected with us, so that we may have confidence for the day of judgment, because as he is so also are we in this world.
1 John 4:17

Feature Segment: What Is “Value Creation Marketing”?

Today's show is all about something I call “Value Creation Marketing”… and why you should be using it…

“Value-Creation Marketing” is the least expensive marketing, that works faster, with less effort. Click To Tweet

Value Creation Marketing:

  1. Overcomes resistance
  2. Attracts buyers before they are buyers
  3. Closes more sales
  4. Gets you higher fees
  5. Builds a board audience
  6. Honors people at all levels
  7. Follows the rule of the farm

Question that come up:

  • So, how do you do it?
  • What if your business is “different”?
  • If you give away everything for free, how do you make money?

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.

Question:   How do you make use of “Value Creation Marketing” in your business? Click here to leave your comments.


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Great stuff Ray! Thanks so much as always you’ve given me a fresh dose of encouragement and inspiration. I’m champing at the bit to go create more value for my audience now!

    I’m about to start a podcast in the next few days and your review of the mixer was very interesting… my budget isn’t there yet but I’m sure in the long run I’ll pick one up!

  • Cash Car Convert

    Ray, great post. I will be at the Platform conference in Dallas and I am attending at the Master Level, so I hope to get to meet you. Keep up the good work!

  • I’m glad you upgraded to the Mackie. I bought that mixer (version 3) as soon as Cliff told me to. I’m a sheep when Cliff talks about podcasting, but it totally works. I love the quality of your show, Ray, and especially your hyper-focus on making the audio better and better. Love it!

  • Ernie El Lansford

    Thanks Ray for the shout out and your kind words about the Mackie mixer. I am honored you mentioned my name and linked to my Maxwell Leadership website. Let’s Thank you Ray for your kind words regarding the Mackie Mixer. VLZ-4 is the best yet with the Onyx mic pre-amps. Thanks for linking my name to my Maxwell Leadership site. Let’s S.O.A.R.™ (Serving Others thru Actions & Relationships). Customer Success is The Mission; Valued Vendor is The Goal.™ Cheers Ernie Lansford

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  • As always, you are doing a great job of building value. Thank you Ray!

  • ‘The spiritual gift of flippant-cy.’ I just laughed out loud. 😉 Like others here, I too use version 3 of this mixer and have found it to be perfectly suited for the Read to Lead Podcast.

    I was reminded of the Sales Lion of River Pools and Spas fame as I listened. Jay Baer talks about this concept extensively in his latest book as well.

    Very much appreciated how you made this easy to digest and put into practice. I’m only just beginning to put it into practice in my business. The podcast is one way. I hope to be able to offer more written content on a consistent basis in the near future.

    Thanks Ray!

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