#089: The Unconventional Guide to Influence [Podcast]

What if you could influence people before you even met them? Would that be a valuable skill in business?

Word on keyboard

Not only is it possible, you can engineer it with intention. And you should. In today's episode, you'll discover:

  •  The difference between strategic and tactical influence, and when to use each.
  •  The three key factors we need whenever we feel we've heard a special calling from God.
  •  My very favorite photography app.
  •  And the always award-winning, much much more.


  • I am updating my copywriting course… win free access with your comments between now and Christmas.
  • Seats available for Strategic & Tactical Influence (STI) — dates January 14-16 in Phoenix, AZ.

Conferences where I will be attending and/or speaking:

Tip Of The Week

I've recently taken up photography as a hobby. My current cameras are my iPhone 5S, the Canon A1400, and an old Nikon DSLR that I'm borrowing from my son. My dream kit is a Sony NEX-7. But one thing I've learned is long before you need a new camera, you need better skill with the camera you have, and you need some finesse and how you process your photos after you take them. Which leads me to the fact that I own many, many photography apps. But the one that consistently produces the best results for me is snapseed. Even though it gets a lot of complaints, it seems fairly easy to use to me, and I have produced some pretty nice photos using. Above are three examples.

Spiritual Foundations

The key to taking a word from God in bringing it into manifestation usually lies at the intersection of three circles: Spirit, Soul, and Strategy.  The reason people are often disappointed when “God's word” doesn't come true for them might be because they've missed one of these three.

Feature Segment: The Unconventional Guide to Influence

What is influence? According to the Merriam-Webster dictionary: “the power to change or affect someone or something : the power to cause changes without directly forcing them to happen.”

When you have strategically crafted your influence in a particular sphere, you can affect change without direct communication. Change the atmosphere around people, and you change the atmosphere inside people.

  1. Get clarity on what outcomes you seek to achieve.
  2. Reverse engineer the required influence to produce the outcome.
  3. Discover who you have to become in order to exert such influence.
  4. Codify your wisdom in a way to is easy to distribute to other people; the most powerful way is to write a book.
  5. Practice and enhance your communication skills so that you are able to transmit your message in an effective, powerful, and memorable way.
  6. Become skilled in the science of causing your ideas to spread; in common parlance, we call this “marketing”.
  7. Develop an intentional process that causes others to want what you have; transform your ideas into cash.

What To Do Now

The development of the seven steps has both a Strategic and a Tactical component.

At our three-day workshop in January, not coincidentally entitled Strategic and Tactical Influence we develop both of those components, and we work through all seven steps in the system, producing a distilled, Big-League Idea born out of your knowledge wisdom and experience… Developing this into a full-fledged outline for your Big-League Book (and even finishing the book, if you choose to opt for the upgrade)… Developing your talking points for media interviews, etc.… And devising a customized, intentional cash flow funnel for transmuting your ideas into income.

The investment for this workshop is not cheap, but for the right person this is the bargain of the decade. We have a handful of seats left; if you would like to reserve one, if you are serious and you want to know more,  click here to fill out an application. If it looks like you might be a good fit for the workshop, we will get back in touch with you.

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.

Question:    What's your plan for developing more influence in 2014? Click here to leave your comments.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Steve Walker

    Ray, you really hit home with this week’s podcast for me. I am a new freelance copywriter with a focus on an industry where I spent 28 years, banking. You’d think I’d be confident in my ideas and a confident marketer of my value, but I struggle every day with step 6, “marketing.” You nailed it when you pointed out there may be an issue with my not being confident in my value to others. Wow – I am stealing from my prospect! That puts it in perspective! You better believe I will be resolving this with Daddy, my Heavenly Father on an ongoing basis. Thanks, Ray and keep up the good work.

  • Ray,it seems for me that step 1 is the most difficult, there are so many things in life that I want to pursue, more than I can accomplish. i think I fear shelving the wrong endeavor. I really need to work on clarity for 2014, thanks for this episode.

  • Kathleen Thompson

    Right on, Ray, with the Spiritual Foundations segment. I could see myself there with some of the broken dreams I’ve experienced. There was clearly no strategy, and I did not have the “soul” to deal with setbacks. I have grown a lot since then, and now have the spirit and soul lined up, with the strategy underway.

    To all – I am participating in Ray’s STI workshop in January, and encourage anyone who is considering it to contact Ray. In just the short phone conversation we had, Ray got my thinking going in a better direction, and I have moved closer toward my goal. Imagine what will happen once I have completed the workshop! I, and those with whom I work, will have the best year yet in 2014.
    Best – Kathleen

  • Paolo_Sini

    Ray, I know what influence is. I’ve been influenced to read your blog and listen to your podcast by one of the most powerful influencers of the web, Mr. Michael Hyatt. And I thank him because I found in you another source of inspiration.
    You, like him, share always the best of your knoledge without expecting anything in return. And I think this is the secret. If you give the best, you receive the best.

  • I have found, in my life, that the first thing that someone needs to do in order to be an effective influence is to first BELIEVE that they can do it. because of the environment that I grew up in and the situations that I have had to deal with, I still struggle with the “Who am I to help anyone” syndrome. I constantly feel inadequate and have found that, if I let it, that feeling of inadequacy keeps me from sharing, so it is important to get out of your own head. Whether it is coaching, consulting, marketing, or writing copy, your comment about “stealing from them” if you don’t help them is such a profound statement that I have believed for a long time and I tell myself that every time I find the effects from the “Who am I to help anyone” syndrome creeping in.

  • Wow, another awesome podcast, so much wisdom here Ray, especially for reconciling our disappointments with “hearing from God.”

    OK, my plan for developing more influence in 2014 is to focus on #4 “Codify your wisdom” by teaching a Udemy course in late January and releasing an e-book by mid-March.

  • This was a really great podcast Ray! Thanks so much.

    For me I find I have a huge amount of influence over a core group of people and that steadily grows as I’m faithful and consistent in what I’m doing.

    The area I see varying success in is how to reach new people – my heart is to reach as many people I can with my message. One thing I’ve not prioritised at all that I really need to is using other people’s platforms. I’m frequently asked to do podcasts and guest blogs and I’ve felt that I’ve not had time for them – but the truth is I’ve not been prioritising something that will hugely increase my influence.

    My goal in the coming months is to start saying yes to these opportunities and see what God does with them.

  • Ray, I’m curious if you agree with this statement about influence. Influence is built on the foundation of trust.

    My wife and I are working on a training for parents. The above statement is one that we are using. We believe if parents apply the Stephen Covey of idea, Starting With The End in Mind….they can have influence in the life of their teens and adult children. IF they lay a foundation of trust in the early years. I also know that this applies to my workplace leadership.

    It’s easier for me to influence my team the more they trust me.

    • I would agree Eric, because I believe leadership is the ability to influence and influence is an opportunity someone gives you (even if its subconsciously), because they trust you.

  • Thanks Todd, that’s good advice.

  • Thank Ray for this encouragement. I love creating content and all the techy stuff of running a platform. Thank you for shedding some light on the difference between marking and selling. #7 is the one action item I need more development in. In 2014 I will make the effort to grow there.