10 Blog Traffic Tips

I met Yaro Starak at Jeff Walker's mastermind meeting in Las Vegas recently. I've been reading his blog for quite some time, and after meeting him in person I realized he is one sharp guy. I mean, how many people do you know who make six figures strictly from blogging? So I'm delighted to have Yaro contribute a guest slot on my blog.

10 Blog Traffic Tips

In every blogger's life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else”s blog chances are your blog launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that”s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don”t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that”s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger”s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it”s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.

To find the right blog carnival for your blog, do a search at blogcarnival.com.

3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it”s so easy to do and only takes five minutes so it”s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it”s worthwhile because you simply leverage what you already have – your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it”s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.


Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Hi ,

    Very informative, fresh and interesting your point of view about getting traffic

  • Very good article! I published my first true blog just yesterday. Spending time to tweak and play with features and settings. I posted an initial post with ntentions to build from there.
    This morning I receive your email about 10 traffic tips so I could not resist opening up and finding the meat.
    I will continue to read!

    • Go for it — Yaro really knows his stuff. 🙂

  • Hey Ray, Great call having Yaro contribute a guest post. He is a great guy. You blog looks great, always providing some great wit and wisdom. When you are coming to Boise for lunch?
    It was great seeing you and your wife in Atlanta in April.

    • Thanks Brent… yeah. Yaro is a very bright guy.

      I'm coming to Boise soon — I'll call you and we'll work something out. Talk soon!

  • Reeveso

    Great post!

    I just started copywriting and business blog recently and will be implementing your ideas. I haven't been writing as much as I should (like twice a week so far) but I'll start ramping it up a bit.

    Thanks for the post!

    Jeremy Reeves

    • Jeremy – yes, this is a great natural opportunity for writers! I'm ramping up my own blogging efforts as a result of learning from Yaro. Go for it!

  • tpettit

    Wow – thanks Yaro and Ray! I started my blog a few months ago and kind of got off track, but now I have a simple, clear plan for really getting it going.

    Tonight I start on my first 5 'Pillars'!

  • Good advice.

    I need to learn more about trackbacks.

    Another idea is to link your website, blog, & forum together so that as one grows they all grow.

    Also, figure out how to encourage others to do your Internet Marketing for free like SEO & Beyond does with their nearly free viral video websites.

  • Fantastic Advise Yaro. You have offered some great tips on blog success.

    And thank you Ray for the email and for focusing on blogs. The success of blogs never cease to amaze (even with the crazy people who said they had their day)!

    Blogs are also one of the best entry points for home business newcomers.

    Blogs are easy to learn. Free to set up. Stress free and a great way to get on the internet ladder of success.

    Great post. Thanks for sharing.

    John Adams

    • Really, blogs are the great equalizer! Anyone can start from scratch and develop an audience.

      Thanks for stopping by, John!

  • Thanks for sharing these tips. Tip #4 was new to me and I'll apply it today! Peter

  • Excellent information.I write a new post almost every day, do blog commenting using deep linking.I participate also in different social sites.Together, this brings in a lot of targeted traffic.

  • myideaguy

    Ray and Yaro,

    Thanks for some good tips. I like the idea of the Blog Carnival.

    It seems like a simple strategy that you could even do with a group of fellow bloggers. Perhaps once a week everyone mails a link to everyone else on their latest post. The group then posts the list.

    Something to think about anyway.

    Take care.


  • Ray
    Just to let you know that have included your blog in Spotlight Ideas' Top 100 Advertising, Marketing, Media & PR Blogs (with blog entries being sorted into genres)

  • Ray, I'm following Yaro's guidance from tip 7 and commenting on his pillar article!

    I must admit that I was inspired by yourself and Michael Fortin to launch my new website http://www.AmericasIntuitionCoach.com as a blog site because I want to create an intimate connection with people.

    Blogging is a new concept to me so I will be tracking your site closely. I subscribed to your feeds. I have a weekly ezine that recently launched called Confessions of a Psychic and my new book is out September 1, 2008. It's called Unleash The Psychic In You. I see you have a Self-Help topics section, perhaps you'll have a read? I'd love to hear your feedback on my book.

    Thanks again for inspiring me : )


  • Great tips…. first time coming across your blog… been bookmarked and looking forward to seeing some more great posts

  • I started applying the tips and they work! Is completely amazing, i started seeing results by applying them just for one week.

    I used not to find what to talk about, but with the pillar approach and small posts talking about other similar sites, I can find more ways to add posts to my blog.

    I have one question, is it good to add videos to improve traffic? What do you think about this?

  • Pingback: Ultimate blog traffic resource list | Smart Advi$e.info()

  • Ray,
    Once again your information is great. Thanks for the great suggestions. I have used some of the above, but you do a great job at putting it all together. Thanks again.


  • Yaro thanks for the great post, however I must disagree with your tip Nº 2 about submitting your pillar articles to ezine articles, if your blog is new and you are working hard on those pillar articles, you may not want to submit those same articles to ezinearticles or any other article website since they are already established in the seach engines and they could easily outrank you on SERPs as well as getting you penalize for duplicate content.
    I think it would be best to write new articles only to submit to those sites such as ezine articles and use the resource box to direct traffic to the pillar articles on your site.
    I hope it makes sense.

  • I’ve used the methods of commenting on other people’s blog to grow my traffic. It’s amazing to see the results of connecting with and adding value to other people. Great tips!