#165: 5 Amazing Tricks For Perfect Social Media Headlines

The single most important thing you can do to boost your social media engagement is right better headlines. If you don't get the click, you certainly don't get engagement.

Old-fashioned headline templates are no longer enough. You need a smarter, stickier strategy. In today's episode I give you a sample from our brand-new copywriting course-I'll share five amazing tricks for perfect social media headlines.

Tip Of the Week

COPYWRITING COURSE NOTE: You may be wondering, “Hey Ray, where's that link to your copywriting course?” Well, this episode was recorded a few weeks ago… and this week I got a nasty case of laryngitis that really threw us off schedule. As soon as I get my voice back, we will open up the course. Sorry 'bout the delay!

Spiritual Foundations

No Other Gospel But This

In the New Testament, the apostle Paul continuously refers to the gospel as “the gospel of grace” or “the gospel of peace”.

In fact, he had to defend himself against those who accused him of preaching “too much grace”. These people wanted to put God's church back under the law, just to “keep things in balance”.

Paul was so persecuted about this that he had to offer a defense for his grace teaching in the book of Romans. Many accused him of promoting a gospel that would cause licentiousness… Or license to sin. To which Paul responded:

“What shall we say then? Shall we continue in sin that grace may abound? Certainly not! How shall we who died to sin live any longer in it?” Romans 6:1-2

Interestingly, the very Gospel that Paul preached, the “Gospel of Grace”, is the one seen by many in the church today as the aberration. Paul warned against this, both in his day and for our day:

But even if we, or an angel from heaven, preach any other gospel to you than what we have preached to you, let him be accursed. (Galatians 1:8 NKJV)

These days, many persecute those who preach the gospel of grace using the same verse. Ironically it was against the very same kind of “anti-grace” people that Paul originally wrote this verse.

My point: there is only one gospel, and that is the gospel of the grace of our Lord Jesus Christ. The radical, scandalous, wipes the slate clean, your sins are forgiven once and for all, past present and future, liberating gospel of grace.

If you're not being persecuted for the same things which Paul is persecuted and criticized about, perhaps you're not preaching the same gospel Paul was preaching.

Feature Presentation: 5 Tricks For Perfect Social Media Headlines

  1. Use Numbers
  2. Keep It Short
  3. Use the “Rubberneck Effect”
  4. Shocking Juxtapositions
  5. Promises, Promises

[reminder]Will you put these headline tricks to work, and post a link to your most shared Social Media content?[/reminder]

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Hey Ray, love the podcast. I’m chomping at the bit to find out more about your copywriting course, especially pricing 🙂 I’ve watched the first two videos but it doesn’t look like the third video is live yet and I can’t find a link to learn more about the actual program.

  • Hi Ray,
    Great episode as always! The headline tips are fantastic! I don’t see a link to your course in the notes above.

  • Haha thanks for the reading of my ESPN Tweet. That was def. a rubberneck Twitter headline … =)