#184: Why Copywriting Is the Most Valuable Skill in Any Business

I believe that for most businesses, the most valuable skill you can learn is writing copy. It can make the difference between profit or bankruptcy. During this show you'll also discover…

  • The #1 barrier to hearing God's voice.
  • An indispensable tool for evoking emotions in your writing.
  • Success story from student and regency member Marshall Bone.

Links From the Show

The Emotion Thesaurus by Angela Ackerman and Becca Puglisi

Marshall Bone's website

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Joan Tankersley

    Though I am only a neurosurgeon on Thursdays and have no desire for a slack mouth, I love you guys. Sharing your podcast with my writer clients. Why? Because I can. I’m off to buy my boat now.

  • Happy Birthday Mr Edwards, just listening to you guys podcast via Ken McArthur email list. Great website and decent podcast well done.

  • Darin

    There are a few individuals who write copy that I have distanced myself from because of how they write copy as I find it very spammy in some ways as they will write Money and rewrite it Monee. Another work for example is written Free will be written F*ee. I just do not like it and is one of the reasons that I only follow Ray Edwards as far as Authority Copywriter he does not follow this silliness of transforming words to suit him. He on the other hand writes copy that actually creates value for the reader. He also teaches how to create copy that creates value.