Archive for September, 2006
Write 100 Headlines In 60 Seconds Or Less
Ever hear that advice about how you should write at least 100 headlines for each salesletter before you pick the one you’ll run with? Here’s how to write 100 headlines — in about 1 minute. Click to watch the video.
Video Update From San Diego
Can I Ask You A Question (or two)?
I’m doing a survey of my subscribers (like you)…
http://www.surveymonkey.com/s.asp?u=87122591528
Take 2 minutes, fill out the survey, and I’ll give you exclusive access to a live “Q&A” telephone call with me…
There’s no obligation, and nothing for sale…
3 Mistakes That Kill Copy
There are 3 mistakes made by most advertising copy I see that depress sales and response. Correct these mistakes and increase your sales.
1. Focusing On You, Not Your Customer. In the context of an ad, your prospects don’t care about you. They care about themselves, and whether your product can help solve their problem(s). Look [...]
South America Now Seems Interesting
Without going into a lot of detail, my sudden interest in South American comes from this: my 20-year-old son decided that before he heads back to college this Fall, he’s taking a 3-week trip South America.
His mother and I were not thrilled to hear this news, but Sean is a mature, level-headed young man. [...]
Being Open To Life
I got a call from a potential new client.
We’ll call him Drew (not his real name). Drew seemed tentative, nervous, and naive. I immediately classified him in my mind as someone who was not a client for me. I fully expected to scare him away with my requirements for my clients, the intricacy of the [...]
Love And Lost Dogs
We have 3 little dogs, and we love them. 2 of them are Pugs.
Yesterday, while I was at my office writing, they escaped from our back yard. My wife called me, in tears, to tell me they were gone and she couldn’t find them. I dashed home without a second thought to help search [...]
