Archive for January, 2007
Breaking Through Writer's Block
I have to be honest.
I don’t believe in “writer’s block”. You shouldn’t either. I think it’s a myth. Worse, I think it’s an excuse for just not doing your job.
I’m not saying that it isn’t sometimes difficult to sit down and start writing. It often is difficult, for one reason or another.
However, the same could [...]
Free Photography Course for Marketers
Okay, this free course on digital photography is not only for marketers, but it is the best introduction to the subject I have seen anywhere. And you can’t beat the price. Not only will you learn about how to compose and create compelling photos for use in your marketing… you might even learn a thing [...]
Copy Coaching From Ray Edwards?
I sent this message in an email late last night, and am posting here for people who don’t read email but do read RSS…
I have spoken with my Clients and Subscribers over the last few months, and it’s pretty obvious there are some big needs when it comes to learning how to write persuasive copy [...]
Do Copywriting Templates Work?
There are a number of products available that offer copwyriting “templates” (which most take to mean “fill in the blanks”). Do these templates work? And are they a cost-effective alternative to hiring a copywriter (or becoming a better one)?
Don’t you already know the answer? Templates are not a substitute for good copywriting. However…
They are a [...]
Short Sales Copy For Expensive Seminar
Fortin has cause a big stir with his report on “The Death of the Salesletter”. Get it. Read it. It’s not a come-on for something else, there’s no “squeeze page”, and no “hidden launch” of some other product.
I agree with most of what Michel has to say in that report.
Want to see some very short [...]
