Archive for April, 2007
« Previous EntriesRay Edwards Answers Tough Questions
Do you need specific answers to your questions about copywriting and marketing? One way to get those answers is to join my Quantum Leap coaching program, where I will answer unlimited emails from you (you get my "Ultra Secret Email" address). However, that program is closed right now (it’s at full capacity). Another option…
I offer [...]
Dr. Andrew Jones Wins $25,000
I’m at Armand Morin’s Big Seminar in Atlanta, and I just enjoyed a very special moment as I watched Dr. Andrew Jones (my friend, client, and student) win $25,000 in the AM2.0 “Better your Best Contest”.
Not only did he win the cash, he also got a brand new laptop computer.
Andrew didn’t win by luck — [...]
The Death of Long Copy?
I recommend you keep your copy… short and sweet.
Now don’t get confused; long sales copy websites almost always sell more than "short copy" sites. But…
WITHIN your long copy, keep everything short; specifically, I mean you should keep your sentences and your paragraphs short.
A paragraph in a sales letter should be no more than 3-4 sentences [...]
Copywriting Destroys Skepticism
Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe you - even [...]
Fix Mistake In Copy, Increase Sales 197%
It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots of credible [...]
Inside Armand Morin's Big Seminar
Okay, let’s start with this: you should really go to Big Seminar this week. It’s a great place to make conections, learn new strategies and tactics, and the food is excellent (I mean that — Armand lays out a fest for his attendees). This will be the best place to learn and network for [...]
Dumb Down Copy For More Sales
Have you ever read a website and it just seemed to "stiff" or "formal" to you?
Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t undertsand?
Me too.
That leads to this little tip that will REALLY help your copy make more sales (or generate more leads, or [...]
Wimpy Copywriters Have Skinny Kids
"Wimpy copywriters have skinny kids."
That’s what my good friend Michel Fortin (a great copywriter) says, and he’s paraphrasing the great sales trainer Zig Ziglar (the original quote was "Wimpy salespeople have skinny kids.").
Here’s why this is important to your sales copy:
In the beginning, you only have one chance to grab the reader’s attention. That chance [...]
Better Marketing With Radio
I just interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]
Ernest Hemingway and Ray Edwards
Here’s what I have in common with Papa Hemingway: I love words, and I’m a writer.
When it comes to writing ads (and when I say ads, I mean everything from web pages to emails to postcards!), it’s hard to find better advice than Ernest Hemingway’s Four Rules of Writing.
Hemingway’s Four Rules of Writing
1. Use short [...]
