Archive for September, 2007
« Previous Entries Next Entries »No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing.
You can’t “manage” time.
The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities.
Doing so will clear up “space” in your day to get things done.
The Resource: Sedona Method
5 Ways To Feel More In Control [...]
100-Year-Old Internet Marketing Tool
The Story: Your most effective marketing tool could be a 100-year-old technology.
The Point: To break through the clutter of online marketing, use a technology everyone is familiar with - the phone. It’s easier and more effective than you think!
The Resource: VoiceShot
3 Ways To Use the Phone to Grow Online Business:
1. Call potential Joint Venture Partners [...]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies.
His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net.
Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours.
After listening to the finished [...]
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off.
The Point: Writing copy that sells without using hype is easy to do.
The Resource: The Copy Doctor
3 Ways To Eliminate Hype In Your Copy:
1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.
Click for the Podcast Audio:
Click Here
2 Ways To Take Payments Without A Merchant Account
The Story: For some people, the hardest thing about starting their online business is getting a merchant account.
The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.
The Resource: The best [...]
3 Ways Audio Boosts Conversions
The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing.
The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.
The Resource: AudioGenerator
3 Places to Use Audio For Better Conversions:
1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
Click for [...]
Endless Testimonials On Autopilot
The Story: Most marketers struggle to get a large number of good testimonials they can use on their website.
The Point: A few simple steps can start an endless flow of testimonials you couldn’t shut off if you tried.
The Resource: Ray’s Automated Testimonial Machine
3 Ways To Get More Testimonials
1. Ask for them.
2. Set up an [...]
Read Books, Boost Conversions
The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.
The Point: For a quick boost in the results your copy brings, bone up on these books.
The Resource: SFS Bookstore
3 Books on Copywriting… And One Other:
1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. [...]
How To Nuke Your Competition
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.
The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
The Resource: 21 Fundamentals of Online Success
5 “2mm Differences” That Matter:
1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. [...]
All The Clients You Can Handle
The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way.
The Point: When you know how, it’s easy to get all the clients you can handle.
The Resource: Gitomer
5 Step System For Getting Copy Clients:
1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients [...]
