Archive for September, 2007
Next Entries »How To Split-Test Sales Letters
The Story: It’s easy to get started with split-testing.
The Point: Anyone can increase their conversions by using simple split-testing.
The Resource: Website Optimizer
Here’s the easiest way I know of to start testing (one hour or less):
1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.
What do you think?
I welcome and invite your comments (click the link at the bottom of this post).
Click for the Podcast Audio:
Do Long Copy Sales Letters Work?
The Story: A lot of people think that long copy is dead; I think that’s a load of baloney.
The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly
The Resource: www.WebCopyWritingExplained.com
Here are three reasons long copy works:
1. We love to read about what we love.
2. Online is not like selling face to face; you need to answer all possible objections.
3. Long copy allows you to tell a story.
Here’s the Four-Part Sales Letter Formula (credit to John Carlton):
Tap The Profit Power of Niche Marketing
The Story: If you sell to narrowly focused niches, you’ll make more money.
The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.
The Resource: “5k In 30 Days”
5 steps to your niche market empire fast and easy:
1. Locate a product.
2. Set up your sales page and testing software.
3. Link payment pages to Clickbank or Paypal.
4. Use Adwords to drive traffic.
5. Repeat.
Click for the Podcast Audio:
