Archive for December, 2007

Simple Trick Strengthens Your Copy

Want to make your copy stronger with one simple “trick”?
Eliminate all the adverbs.
What’s an adverb?
It’s a word - often ending in the letters “ly” - that modifies a verb (or even adjectives or adverbial phrases). Examples of adverbs: quickly, instantly, amazingly, powerfully.
If you find the above passage puzzling, don’t worry about it; just go through [...]

Is Your Copy Filled With Hype?

Do you worry that your copy might be too “hypey”?
Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”
One of the additional definitions is: “a swindle, deception, or trick”.
I rather think the second one is what we have in mind when we say a [...]

Jump-Starters For Writing Killer Copy

Do you find yourself staring at a blank screen?
Wondering how to get started writing your copy?
I’ve found that I get much better results if I use some “jump starters”.
They keep me focused, and get me started on the right track with a copy project.
Here are 3 “tricks” I use…
Maybe they’ll work for you, too:

Write the [...]

The Master Key To Success

How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands?
Right. Me too.
Well, let me save you some money and time. Forget the gurus for a moment.
Here is the real, true, ‘Master Secret of Success’:
Just get started!
Don’t laugh.
The problem most business people, entrepreneurs, and [...]

Another 5 Mistakes That Kill Your Sales

Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about.
It’s not your fault.
Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and [...]

5 Deadly Copywriting Mistakes That Kill Your Sales

Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits.
Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.
Let’s [...]

Contest Winners & New $1,497 Prize

Yesterday evening was the end of the comment contest. If you didn’t know about it, that’s because you’re not subscribed to my email notification list (subscribe on the right side of the page where it says “Updates By Email”).
The winners are shown in the screen cap to the left. Remember, it was about quality [...]

Link Love From Ray Edwards

I don’t have time to write a nice big post today, so I’m taking the lame way out.
Here are some sites I think are worth spending time with:

Shoemoney blogs on making money as an affiliate.
John Chow makes money online telling people how to make money online.
Ryan Healy writes about copywriting and his writing is so [...]

Frank Kern’s Underachievers Live On!

The “underachiever model” of building niche websites selling information products lives on.
I have several friends who make more than $10,000 each month doing just that (one makes over $20,000 and another makes over $100,000 every month).
I have written about this before, maintaining that niche marketing still works.
One of the most frequent questions I hear about [...]

Free Audio: Declare Freedom In 2008

There is so much good stuff going on these days, I don’t know were to start. Let me say this, though: the time has never been better to start your own business online.
The tools, tactics, and technology available today give you the power to literally create an empire from your kitchen table (thanks Jeff Paul).
I’m [...]