Archive for January, 2008

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Can You Over-Automate Your Business?

There is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely.
And there is also a very big downside in taking the “maintenance free” [...]

Test Your Sales Copy: Quick, Easy and Free

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”
“And how about Taguchi testing - do I have to use that, too? What [...]

Does Your Copy “Show Up and Throw Up”?

There’s a phrased in the sales world: “show up and throw up”.
It means that as a salesperson, if you don’t take time to relate to your potential customer, to get to know them and their needs…
If you just jump right in and hit them with your cheesy, canned sales presentation right off the bat…
…it’s like [...]

3 Simple Tactics Increase Opt-In Conversions

Lately, Internet marketers have been telling me, “Ray, people don’t opt-in to squeeze pages nowadays. They just don’t opt-in like they used to”. Do remarks like this have you nodding in agreement?
Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so [...]

Smart Radio Boosts Web Sales

I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]

Southwest Offers Wi-fi In The Air

I just read on Valleywag that Southwest will soon start offering in-flight wi-fi! I’m a happy flier.
I fly Southwest frequently. Not only are they economical, they’re almost always on time and their employees are unusual in the air travel industry; they’re not bitter refugees of the Air Travel Wars. They haven’t had their souls crushed [...]

Killing The Paper Clutter Monster

I detest clutter.
I refuse to tolerate it any longer in my life.
This week my wife and I hauled off several small truckloads of clutter to Goodwill (and some to the dump). We’re got more to haul away — but we’ve at least identified it all and we know what we’re doing about the clutter conundrum.
Next [...]

Do Product Launches Still Work?

You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?
Using product launches is a great strategy, one that works as well as ever. However, [...]

Fast & Easy List Building

I get a lot of questions asking how to build a list and do it quickly.
Actually, it’s a lot easier to build a list than you might think.
The fact is the techniques of list-building are really quite simple.
These three tactics will help you to build your list quickly:
Use a “squeeze page”. I find that, while [...]

Read Copywriting Books, Boost Conversions

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that [...]

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