Archive for January, 2008
Next Entries »Free PDF Report: “An Obvious Truth”
My friend (and mentor) Armand Morin has just released a gem of a report.
It’s called “An Obvious Truth”.
I actually read the first draft of this a few weeks ago, and I have been itching to be able to tell you about it. Now, I can actually give you a copy… and you don’t have to [...]
New “Re-Launch” Video Raises Bar
My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch”… and every time we talk he amazes me with his ability to not only grasp where the current state of online marketing stands, but his uncanny knack [...]
Is Email Marketing Dead?
Many people say email marketing is dead. It’s easy to agree with this idea.
Spam and the spam filters it has given rise to make it harder than ever to get your email delivered.
It’s even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative was supposed [...]
Writing Talent — Innate Or Learned?
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).
This myth has always struck me as false — or at least [...]
Be Great In 2008
It’s 2008.
New Year.
New possibilities. Many resolutions being made today by lots of folks — and as we all know, many of them will be broken before the calendar changes to February.
However… that’s no excuse for not attempting to change your results and circumstances in the new year. For me, resolutions represent hope and aspiration. I [...]
What To Sell Online
“Ray, what do I sell online? How do I decide?”
This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or service [...]
