Archive for May, 2008

Yanik Silver’s Rules For Maverick Entrepreneurs

Yanik Silver has an entertaining post about his adventures hanging out with Richard Branson.
He also has a fascinating list of 34 rules for “Maverick Entrepreneurs”.
Good reading.

Overcome Marketing Guru Confusion

The Question: I’m confused! Which marketing guru do I listen to?
The Answer: Pick the one teacher you “resonate” with — and pay attention to that one teacher.
How To Overcome Guru Confusion:
1. Pick the one teacher or program you’re going to focus on.
2. Commit to going through that teacher’s program until completion.
3. Finish that program before [...]

How Do I Get Started Selling Online?

The Question: How do I cut through the clutter and confusion… and just get started selling my stuff online?
The Answer: Simplify and use the Marketing Funnel to get started.
5-Step Plan For Building Your Marketing Funnel:
1. Start building an email list.
2. Get attention by giving away free content.
3. Offer entry-level products so customers can experience doing [...]

How To Sell Anything Online

The Story: Lots of entrepreneurs don’t seem to know the best format for talking to, interacting with, or selling to their customers.
The Point: Get information or products to your customers… in the format they prefer!
The Resource: AskDatabase.com
3-Step Plan For Finding The Right Way To Sell Online:
1. Find or develop a list of your customers and [...]

Imagine My Suprise

I was totally surprised today when a routine scan of Google found an Adwords Ad that spoke about me directly. Weird. That’s the ad I saw (to the left of this paragraph).
Naturally, I clicked on the ad. I quickly realized it was placed by one of my students, Darrel Hawes. I had no idea he [...]

Q&A With Ray… Ask Me Your Questions

This begins a series where you ask your top questions about copywriting and online marketing… and I answer via audio podcasts.
Don’t worry about the podcast thing. If you don’t have an iPod, it still works with any MP3 player. And if you just don’t understand what “podcasting” is all about, simply download the audios from [...]