Archive for November, 2008
Strap On This Profit Rocket: 21 Small Business Profit Boosters (#4)
Want to create a big surge in profits?
Create instant cash flow?
Sometimes the big answers are the obvious ones.
The ones that sit right in front of our faces.
Take for instance the time-honored retail practice of: having a sale.
I’ve written copy for (probably) thousands of sales, most of it while I was in the radio business.
I’ve seen many sales that worked very well… and many that failed miserably.
And I have identified some of the key common elements of successful sales. Successful sales:
Bobby Fischer Marketing: 21 Small Business Profit Boosters (#3)
Bobby Fischer is arguably the greatest chess player who ever lived.
According to Wikipedia, "As a teenager, Fischer became famous as a chess prodigy. In 1972, he became the first, and so far the only, American to win the official World Chess Championship".
When I was a teenager, I became infatuated with the game of chess largely because of Bobby Fischer.
One of the first things I learned was that it's necessary to think many moves ahead if you stand a chance of winning the game. You must anticipate the consequences of your moves, and the consequences of your opponent's potential moves.
This requires a lot of thinking. And so it is with your business.
What I'm going to encourage you to do is not too tough, though... I'm going to ask you to think only one move ahead.
By thinking one move ahead, I believe you can win the game of business. Here's what I mean...
Thanks-Giving = Thanks-Getting: 21 Small Business Profit Boosters (#2)
Thanks-Giving is Thanks-Getting
In the United States, we're celebrating Thanksgiving. In our tradition, this means expressing our gratitude for the bountiful harvest. It is a long-standing tradition, steeped in the mythology of the birth of our nation.
For many people, it is one of the very few times of the year they pause to truly reflect on what they're thankful for.
In keeping with the idea of giving thanks, I'm about to suggest a simple strategy of thanks-giving that can also have a "boomerang effect"; by giving thanks, it's possible to get thanks back in return. In the form of dollars in your bank account.
Which leads us to Tactic #2 in our 21-part series. Here's the tactic...
21 Small Business Profit Boosters For Troubled Times (#1)
21 Ways to Get More Sales, Increase Profits and Reduce Expenses… All at the Same Time
I’ve had it with all the loser talk about the economy.
I know it’s bad.
I know people are losing money.
I have lost money, too - my retirement account is worth about two thirds what it was worth six months ago.
So I get it.
But it’s time for all of us to stop talking about it, and instead start doing something about it.
First Of All, I’m Not Suze Orman
I’m not going to pretend to advise you on what to do with your investments, or that kind of thing. There are plenty of experts who can help you with that. In fact, I recommend you listen to these audios by Tony Robbins for some guidance on your finances - and your attitude.
What I have to offer is of a different nature. Here’s my contribution…
I’m writing a series of blog posts (starting with this one) that are focused on one thing, and one thing only: helping small business owners thrive-not just survive, but thrive-in today’s economic environment.
I believe that is realistic and attainable for almost all small businesses – if they’re willing to do what it takes.
Are you?
We’ll see.
Using Radio The Smart Way
I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended up discussing on this call.
There’s nothing for sale on the call; it’s pure ideas, tools, and tactics.
Listen to it online by clicking below.
Enjoy.
The Master Key to Success
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands?
Right. Me too.
Well, let me save you some money and time. Forget the gurus for a moment.
Here is the real, true, ‘Master Secret of Success’:
Just get started!
Don’t laugh.
The problem most business people, entrepreneurs, and companies have is that they spend far too much time coming up with new buzzwords and management systems — and almost zero time just getting down to the work that needs to be done.
Can Good Writing Be Taught?
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).
This myth has always struck me as false — or at least only partially true.
I believe that when it comes right down to it, you must have some writing talent. If you don’t, your copy will not be brilliant. It may not even be good. In most cases, it will just be bad.
