#225: 3 Killer Copy Tactics That Create Cash

Copywriting is the single most valuable skill you can develop in business. It's the only skill you can use to create more sales, out of thin air, without spending more on ads or changing your product or delivery. And if you need cash quick, you're going to love today's episode.

We're going to explore proven methods that can produce nearly instant income. Specifically, I will be spelling out three killer copy tactics that create cash. Reliably. Time after time. And the funny part is, you just experienced two of them already. Also in this week's episode…

  • How it's possible that God is offering you incredible gifts-and you are refusing to take them!
  • An incredible new copywriting tutorial video series, that is absolutely 100% free. How to get it.
  • …and there's more!

Click here to download or listen to this episode now.

Spiritual Foundations

Don't Block Your Blessing

“…Whatever He says to you, do it.”
(John 2:5, NKJV)

If I offer you a gift, holding out to you with arms extended, but you keep your hands in your pockets… To whom does the gift still belong?

I can't force you to take it.

Yet, sometimes this is how we behave in life. There are gifts that are right in front of us, we have our hands firmly stuffed in our pockets, oblivious to what life is offering us.

there are times when we are so focused on the only thing we can think about (such as needing more money) that we fail to see what God is offering to us in the here and now. Usually, it will lead us directly to what we need provision for.

You might say, “I get that, but I do need money and I don't have my hands in my pockets. But God still hasn't supplied me with the money.”

We'll keep in mind that the “hands in pockets” thing is a metaphor. There may be something else that God is asking you to do or suggesting to you that you are ignoring. As because you're so focused on the outcome, you're missing the process.

You might say that you're working hard, but your timing faithfully, and the your “doing everything right”. And maybe you are. And I certainly don't want to get into a discussion about whether or not we earn God's favor (we don't).

But one thing I know we do is sometimes block God's attempts to bless us. Is the equivalent of having your hands in your pockets when someone's trying to give you a gift.

For instance, if you're holding bitterness and anger in your heart toward someone, or unforgiveness, that could block your blessing.

Today, ask the Lord to help you search your own heart for anything that may be blocking or refusing his power. This is about trying to find something wrong with you, by the way. It's not about trying to “search out sin”. Most of us don't need to search sin out – we know exactly where to find it.

This can be more subtle.

If you're spending all your energy and emotional reserves on harboring unforgiveness toward someone, or you're operating from a victim mindset because you're so “wounded”, you're cutting off access to your own best self. You're limiting the resources you have access to, and you're doing it by choice.

So you might try praying something like this today:

“Daddy, every part of my life belongs to you. I know you have my best interest at heart. Show me anything I need to do, anything I need to change, so that I'm open to receiving everything you want to give me. In Jesus name, Amen.”

Tip of the Week

Would you like some in-depth video training on how to create copy that makes more sales? Would you like to learn how to write copy that sells like crazy, but doesn't sound sleazy or pushy? And best of all, would you like to get access to these information-packed, professionally-produced, and incredibly helpful tutorials absolutely free?

Today we're releasing the first in a series of four videos that will give you the very best ideas, tactics, and even formulas that we encourage you to borrow and use in your own copy to make more money. Starting right now. Just go to WriteCopyThatSells.com and put in your email address to get access to the video series. Video one is ready and waiting for you.

Feature Segment: 3 Killer Copy Tactics That Create Cash

Proven Methods Produce Instant Income

I believe in building businesses for the long-term. Creating valuable products, with a view to the future, and having lifelong relationships with your customers. And then, sometimes, you just need to pay the rent this month. That's why in this episode I'm sharing some proven methods that can bring you income right now. Here are 3 “killer copy tactics that create cash”…

  1. Benefits. Write benefit-driven copy. notice how this episode was titled. The title serves as the episodes headline.
  2. Specificity.Tie the benefit to specific actions. In this case, I tied the benefit of instant income to the action of listening to this episode.
  3. Deadlines. Use deadline scarcity to prompt immediate action.

Can it really be this simple? You bet it can.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.