3 Books Every Copywriter Should Read

If you are a copywriter, or want to be one, then these 3 books are “must-reads.”


Question: What copywriting books do YOU recommend? You can leave a comment by clicking here.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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16 thoughts on “3 Books Every Copywriter Should Read

  1. ‘Words that sell’ by Richard Bayan
    This is basically a fun thesaurus style book of listed topics to invigorate your copy. If you need a synonym/phrase to substitute for your boring ‘buy my stuff’ then this book ‘accomplishes/outperforms/ tackles the dirtiest jobs and is the most trusted name in /has won a loyal following /taps into your inner strength and fine tunes your copy-writing skills. Nuf said.

  2. It’s funny to think of the language of my childhood as “antiquated,” but now I want to read it and find out what you mean by it. I know you didn’t mean anything offensive, I just never realized that I was that old. 😉

  3. Good choices Mr E, I have 2 out of 3 on my kindle. Suggest works by Claude Hopkins and Robert Collier would also give your choices a run for their money. Thanks for the video.

    PS. I’ve made a note to add your 1st choice to my library.

  4. If I had to pick a book I would choose Sell The Sizzle by Elmer Wheeler (1937). I was failing in a sales career when I read that book decades ago. It turned me around and I won several company awards that year for sales.

    Interestingly Wheeler went on to a career of public speaking and is the ONLY public speaker that was ever awarded an Oscar. He died in 1968 but his book is still sought after.

    • Is that the full title of the book? I was able to find, “How to Make Your Sales Sizzle in 17 Days” (1953) but am not having any success finding a 1937 copy.

  5. Good day to all!
    Which book would you recommend more by Robert Caldini:
    INFLUENCE: Science and Practice, or INFLUENCE: The Psychology of Persuasion?

    Thank you!

  6. Hey Ray! I’m debating whether to get Breakthrough Advertising or Advertising Secrets of the Written Word. Which would you recommend to someone who wants to improve their copy and not become a copywriter for hire?

  7. Hello all!
    Which book by Robert Cialdini would you recommend more?:
    (1) Influence: Science and Practice, or (2) Influence: the Psychology of Persuasion.

    Are they pretty the same or is one better than the other?
    Many thanks!

  8. Hi, my name is Diana. I noticed you had written a book about a serial killer in Spokane. I discovered this after I had read the book by Mark Fuhrman “A Murder in Spokane” which was about the serial killer Robert Yates. I have your book on hold at Amazon, Justice Never Sleeps. My sister was almost a victim of Robert Yates. ..three times. The task force had called her after they had arrested him, a Detective Bentley. Those days were scary. Hope you have a great day and I can’t wait to receive and start reading your book. 🙂

  9. I just ordered your book Ray. Thanks for the recommendation. 😉

    Before I started my business I read, “Fascinate” by Sally Hogshead and found it helpful.

    The only copy of the Schwartz book that I could find was $495.00.

  10. Thanks I’m only just venturing into copywriting. I have been mainly doing digital marketing and that will continue to be my main focus but I have realized that traffic to a website is only as good as it converts and clients tend to be happier when the same person can take care of that. It’s certainly quite different and demands more creativity than anything I have been doing so far, because digital marketing is so technical. But I’m up for the challenge and will check out these resources!