Interestingly, there are three habits that are shared by every successful freelance copywriter I know. They are…
- A love of the craft. Successful freelance copywriters simply love writing. They love doing it. And they love reading the work of others who love doing it. Make no mistake; we are making ads, but we are also making art.
- Discipline. Get rid of the preconception that copywriters are irresponsible, disheveled, professorial types. The successful copywriter is a creature of sometimes frightening single-minded focus. That’s why clients who find such a creature become loyal for life.
- Discontent. While this might not be a great personal quality (or maybe it is… but that debate is not the topic of this post), successful freelance copywriters are never satisfied with their work. Yes, they deliver on time, and they deliver excellent output. But they are forever obsessing over how to make the copy better, how to improve the conversion rate, and how to beat the control. In my book, that kind of self-motivation and positive discontent is a good quality when it comes to business.
If you are a person or a company who hires copywriters, look for these qualities.
If you are a copywriter who wants to be hired, look in the mirror. Possession of the three qualities outlined in this post will make you a happy, healthy, and wealthy writer.
And by the way, any copywriter who wants more clients, bigger fees, and so many prospects bangin’ on your door you have to start screening them… should definitely know about this soon-to-be-released resource.