Comments on: 3 Mistakes That Kill Copy http://rayedwards.com/3-mistakes-that-kill-copy/ Copywriting and Marketing Tips Fri, 26 Feb 2010 04:38:55 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: JEFF WELLS http://rayedwards.com/3-mistakes-that-kill-copy/comment-page-1/#comment-1911 JEFF WELLS Mon, 10 Dec 2007 19:25:52 +0000 http://rayedwards.com/?p=29#comment-1911 <B>BIG TIME COPY KILLERS!!</B> One thing that may help is to ask your Signifigant Other to read it and comment. BIG TIME COPY KILLERS!!
One thing that may help is to ask your Signifigant Other to read it and comment.

]]> By: John A. Manley http://rayedwards.com/3-mistakes-that-kill-copy/comment-page-1/#comment-507 John A. Manley Thu, 21 Sep 2006 02:00:20 +0000 http://rayedwards.com/?p=29#comment-507 Hi Ray, I like the fact you put the cliche point in there in the top three. Many copywriters don't get how useless they are. Sure, they're easy to write. Sure they sound conversational. Sure they are moribund as King Tut's great grandfather. What is fun, though, is taking a cliche and twisting it. Cliche's get gazed over - but make a twist and it snags someone. Dan Kennedy is great at them. He made reference to, not another "Chicken Soup for the Parapelegic Inamate's Soul" which I thought was a brilliant twist on not just saying, "not another Chicken Soup for the Soul" book. John http://www.realitycopywriting.com http://www.naturalpersuasionmarketing.com Hi Ray,

I like the fact you put the cliche point in there in the top three. Many copywriters don’t get how useless they are.

Sure, they’re easy to write. Sure they sound conversational. Sure they are moribund as King Tut’s great grandfather.

What is fun, though, is taking a cliche and twisting it. Cliche’s get gazed over – but make a twist and it snags someone.

Dan Kennedy is great at them. He made reference to, not another “Chicken Soup for the Parapelegic Inamate’s Soul” which I thought was a brilliant twist on not just saying, “not another Chicken Soup for the Soul” book.

John
http://www.realitycopywriting.com
http://www.naturalpersuasionmarketing.com

]]> By: Copywriting Blog » Blog Archive » Ray Edwards and 3 Mistakes to avoid in your copy http://rayedwards.com/3-mistakes-that-kill-copy/comment-page-1/#comment-506 Copywriting Blog » Blog Archive » Ray Edwards and 3 Mistakes to avoid in your copy Wed, 20 Sep 2006 15:27:06 +0000 http://rayedwards.com/?p=29#comment-506 [...] [...] [...] [...]

]]> By: Expert Marketers Exposed » 3 Mistakes That Kill Copy (and Conversion!) http://rayedwards.com/3-mistakes-that-kill-copy/comment-page-1/#comment-505 Expert Marketers Exposed » 3 Mistakes That Kill Copy (and Conversion!) Mon, 18 Sep 2006 06:26:57 +0000 http://rayedwards.com/?p=29#comment-505 [...] Copywriter and marketing consultant Ray Edwards posted a short article on his blog listing “3 Mistakes That Kill Copy“. I’d suggest you give it a quick read. [...] [...] Copywriter and marketing consultant Ray Edwards posted a short article on his blog listing “3 Mistakes That Kill Copy“. I’d suggest you give it a quick read. [...]

]]> By: The Conversion Doctor Blog » Blog Archive » 3 Mistakes That Kill Copy (and Conversion!) http://rayedwards.com/3-mistakes-that-kill-copy/comment-page-1/#comment-504 The Conversion Doctor Blog » Blog Archive » 3 Mistakes That Kill Copy (and Conversion!) Sun, 17 Sep 2006 20:32:02 +0000 http://rayedwards.com/?p=29#comment-504 [...] Copywriter and marketing consultant Ray Edwards posted a short article on his blog listing “3 Mistakes That Kill Copy“. I’d suggest you give it a quick read. [...] [...] Copywriter and marketing consultant Ray Edwards posted a short article on his blog listing “3 Mistakes That Kill Copy“. I’d suggest you give it a quick read. [...]

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