3 Simple Tactics Increase Opt-In Conversions

Lately, Internet marketers have been telling me, “Ray, people don’t opt-in to squeeze pages nowadays. They just don’t opt-in like they used to”. Do remarks like this have you nodding in agreement?

worried.jpgFear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so easy. All you had to do was add a form that said, “Sign up here to get e-mails”, and the world would flock to your site.

People would opt-in like crazy! E-mails, e-newsletters — everything was so new and exciting. My, how things have changed. Today, we are deluged with e-mails. People are constantly changing e-mail addresses. People have multiple e-mail addresses – heck, some people even have a fake e-mail address that they never check, just to deal with all the spam.

Cutting through the clutter is a challenge. How can you make sure you are getting real opt-ins from people who will actually read the e-mails you send out?

Well, yes. There are ways to increase your opt-in conversions. These simple tactics don’t take a lot of work, but they are very effective.

Try these three tactics to boost your opt-ins:

Make a stronger offer. We all know you have to give an ethical bribe to get people to opt-in – a special report, an audio, a video, a piece of software. If you just say, “Sign up to get my newsletter”, to the average reader that means, “Sign up so I can spam you.” You need to be more creative. Work harder to create a better premium to offer your subscribers. If you’re offering a special report, it better be a killer special report, and not the same old crap that everybody else is offering. You need to come up with a unique angle, it needs to be well-written. Same is true of audio, video or software – it needs to be well-done, it needs to be unique – something obtainable only through you, and it needs to address a need that is in line with the desires of your readers.

Use a bigger, “responsive” HTML button. Go to my website: www.RayEdwardsCopy.com and look at the button on the subscription form on my squeeze page. Notice that it’s larger than most buttons you see on subscription forms. Notice also, that when you hover your cursor over the button, the background changes color from red to green. That is a subtle, psychological hint that takes people from “Stop” to “Go!” Yeah, that’s a little sillybut, in my experience, it increases conversions. I can verify this through some colleagues of mine: Michel Fortin, Eric Graham – The Conversion Doctor and Armand Morin, as well. My recommendation is that you try this kind of button, too.

Keep distractions off your opt-in pages. Take another look at my opt-in page. Do you see how clean it looks? There are no distractions to take attention away from the opt-in option. Of course, there are legal disclaimers at the bottom (right where I need them), but they are very subtle. And when you click on them, those legal notices open in small pop-up windows – after all, I want them on this page, not heading off in another direction.

While these suggestions seem very simplistic, they really work. Try them for yourself, and watch your opt-in rates soar!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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4 thoughts on “3 Simple Tactics Increase Opt-In Conversions

  1. The opt-in rate at my “copywriter for hire” site is 38.1%.

    For my course on web copywriting site, the opt-in rate averages around 48%… we’re getting ready to ramp up a new promotion for that site, so I expect that opt-in rate to increase. Right now we’re not promoting that site, and it’s really not “live” (in other words, we need to do some updating!).

    I have a few clients who routinely get opt-in rates better than 50% — one who gets over 70% with multiple sites!

  2. Hi Ray,

    Thanks for the helpful article, I’m sure all points will help me get higher conversions on my squeeze pages.

    I do, however, have one question – and that question is…

    Where can you get order buttons like the one you refer to in the article? Is there some place where you can download one?

    Either way, cool article and keep up the good work.

    Cheers Ray,

    – Josh.

  3. I just got a neat little toy that I’m going to have fun testing out to see what it does on conversions – it’s called “Instant Popover.”

    I’m curious to find out if anyone has used popovers on their squeeze pages – and what kind of results they get? For example, I’m wondering about using the popover in place of the regular sign up box…

    Well, I guess I’ll find out.

    My personal opinion about how to increase conversions is an oldie but still a goodie. I think it’s understanding who your prospects are and what they want – and giving it to them.