You need content for your blog or newsletter or ezine.
It needs to be relevant – in other words, you need to write about stuff your market cares about.
Most bloggers (and newsletter/ezine publishers, and speakers, and authors, etc.) don’t have a clue what their market cares about.
Oh, they think they know what the market wants. That’s the problem. Don’t be too upset if this has happened to you, because I’m about to give you 5 easy ways to always know exactly what’s on the mind of your market.
It’s almost as if they were wearing signs around their necks proclaiming, “Here’s what has my attention right now…”
This is going to seem brain-dead simple.
Just find out what they’re already talking about, or what they’re already paying attention to, and give them more of that – but with your own unique spin.
And of course, in a way that adds value to their lives (and at the same time leads them to your door).
So here are the “5 Easy Ways”… really they are 5 websites that are like magical marketing x-ray machines. Just look at the screen, and see what’s inside the mind of your market.
http://del.icio.us
http://digg.com
http://answers.yahoo.com
http://stumbleupon.com
http://google.com/news
Of course, it’s up to you (or your copywriter) to figure out how and why today’s hot topics matter to your market. And how they relate to your message about who you are and what you bring to the world.
We’ll be talking more about exactly how to do this at my upcoming workshop in Las Vegas (there are only 5 seats left, so you might want to take a look and see if it’s right for you).