5 Good Reasons to Blog

Many business owners, freelancers, and solo professionals wonder, “Should I have a blog? Is it worth the effort? What does a blog do for me?”
My answer: yes, you need a blog. And here are 5 good reasons why:
  1. It's good for business. It wasn't always this way. When I started blogging, it didn't take long for me to realize blogging was building my business, too. I get a steady flow of new business from people who say something like, “Well, I started reading your blog and finally decided I would call you.”
  2. Self-expression. Once upon a time, I was a radio DJ. Highly-rated, successful, and loving it. Being on the radio was my own personal megaphone. It was my way of being heard. Now I get that same satisfaction from blogging. You can too. Now everyone's a DJ!
  3. Building a relationship with my readers. There's nothing like a blog to build a relationship with your readers. My blog is the source of most of the conversations I have with my readers.
  4. Marketing. I know there are many who say you can't “monetize” a blog. Really? My own blog has brought me… well, let's call it “a substantial amount” of revenue. And I don't even use Adsense (as of this writing). One of the very best Internet Marketers is a guy name Dave Winer. And you'd never categorize him as a marketer… but he is a consummate marketer, though most of his readers probably don't realize it.
  5. Research and testing. The quickest way I know to test a new idea, get some feedback, or get an answer is… make an appropriate post on my blog.

Those are just 5 reasons – there are dozens more.

How about you? Do you blog – and if so, why?

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Donnie Bryant

    I didn’t know you were a radio DJ, although I can totally picture that. You’ve definitely got the voice.My reasons for blogging are similar to yours: self-expression, marketing, relationship building. In addition, many times when I’m writing a blog (or while thinking about it after the fact), my ideas become clearer in my mind. Or I get new ideas.When I write copy, it’s a formal process, with research, editing, rewriting, etc. Blogging is almost stream of consciousness for me, so it give my brain a change of pace.

    •  @Donnie Bryant Good point about blogging being a way of clarifying one’s own thinking on a topic. Writing is, after all, the “doing” part of thinking!

  • TheEmailWriter

    Is it worth the effort? In my opinion, not for most people. But I blog because I feel compelled to. When somebody isn’t paying me to do it I have to do it for myself. It’s how I found my first clients.
    But now it’s more to express my opinions. You get sick of hearing something enough and eventually you want to scream from the top of a building even if you’re wrong.
    Thank you Ray. I enjoyed this post.

    •  @TheEmailWriter I suppose that a lot of what makes it worth the effort (or not) is what your desired outcome is for doing the writing, yes?

      • TheEmailWriter

         @RayEdwards Totally. I don’t want anybody to misunderstand. I personally love the act of blogging but it isn’t what pays my own bills.

  • Thanks for inspiring me to blog again Ray! I’ve been so busy writing blog posts for clients that I’ve neglected my own blog…But today I posted a fresh article and was so happy to be back! I decided to write a post about 5 ways to keep copywriting clients happy. You can check it out here if you want: http://joshuamonen.com/2012/03/5-simple-ways-to-keep-copywriting-clients-happy 

    •  @Josh Monen So happy to provide some inspiration – and thanks so much for sharing your excellent post!

  • kevinfrancis

    All good points.
    As a writer I find 2 other benefits…
    1) It’s good practice.  If you commit yourself to a schedule, then it also forces you to write quickly and effectively.
    2) It can be a good demonstration of your expertise, especially if you offer content marketing as part of your services.  Had a prospective client make that comment to me the other day 

  • kevinfrancis

    …oops, to finish off the post…had a prospective client comment after looking at my blog “Maximum Results Copywriting” that they could see I actually “practiced what I preach” in contrast to others they had come across.
    Thanks for the post! 

  • Blogging is a great way to find common ground and get feedback (as well as a lot of spam). I’ve used it quite a lot for article writing. However, I too, have gone too long without blogging, and realize it’s time to “restart” the dialogue.

    • We all have those periods. Unless we’re Seth Godin.