7 Questions And A Why

questionsInspired by Seth Godin.

As you're crafting your next marketing campaign, here are 7 questions to ask yourself.

Answering them will virtually write your sales copy for you.

It's easy to do.

But very powerful. Try it and see.

  1. What problem are you solving?
  2. What is your solution?
  3. Who is it right for?
  4. What will it do for those people?
  5. How does it work?
  6. What are the reasons someone might NOT buy it?
  7. Why should they trust you?

After each answer, ask ‘why is that so important?'

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Great questions here! I’ll be working through them even more this week.