7 Reasons You Should Build a Wisdom Enterprise

Consider the internet. It is powerful and limitless in its reach. You can now distribute your wisdom, knowledge and experience across the world. When you charge for your wisdom in this fashion, I call this a “wisdom enterprise.”

I left the radio business in 2006 to start my own wisdom enterprise. I didn’t use that term then, but that's what it was. I started a business selling my experience, expertise, and knowledge. This is a wisdom enterprise.

Since that day, I have never considered taking a job. And we have never failed to make less than a six-figure income.

“The most profitable business to start is one where you get paid for what you already know.”Click To Tweetwisdom enterprise.

It is not only possible for anyone to start a wisdom enterprise, I believe every person should consider doing so. There are seven good reasons why.

A wisdom enterprise:

  1. Accelerates your own professional growth. It’s no secret that focusing on your strengths is a key to professional success. By engaging in a wisdom enterprise, you’re building on your strengths.
  2. Multiplies your personal income quicker than anything else. A wisdom enterprise converts your expertise into a valuable product or service. This opens the door for countless other money-making opportunities.
  3. Enables you to surround yourself with extraordinary people. When you share your wisdom with others, you attract like-minded people. They are eager to grow and share their wisdom as well. These new relationships enrich your life and business.
  4. Delivers value to other people in the best way possible. Whenever you can link your business with relationships, everybody wins. A wisdom enterprise promotes these relationships. People grow to know, like and trust you.
  5. Attracts influential people with unique opportunities. Other successful people are on the lookout for new opportunities. What you have to offer may just be what they were looking for. And you will benefit from the wisdom and influence they provide.
  6. Promotes the mastery of your life skills. When you share your wisdom with others, you start meaningful discussions and questions. Engaging and responding to these will stretch you like nothing else. You’re putting positive pressure on yourself to continuously increase your skills.
  7. Provides the best way to express your gifts and talents. In most jobs or businesses, you only get to use your true expertise part of the time. But in a wisdom enterprise you’re using your expertise to the fullest extent.

Consider starting a business to share your wisdom, knowledge, and life experience. Launch a business where you tell your story, deliver your message, and get paid for it. The world is waiting for you to step up, speak up, and level up!

What wisdom do you have that could serve as the basis for a brand-new business?  Or how about starting a new division of your current business?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Grow Your Business

Grow Your Business

Proven teaching. Inspired approach. Free Course.

Click Here to Subscribe

  • I have been in b2b customer service my entire career of 20 plus years. Are there opportunities to share that wisdom in the entrepreneur niche?

    • Hi Mike, what if you taught entrepreneurs how to communicate clearly and effectively with their customers, with the goal of reducing the amount of customer service they had to keep up with?

      I know that was a major factor that helped me reduce the customer service workload of a company I used to run customer service for.

      There are a bunch of people out in the world who would pay you very well for what YOU know, taught in the way that YOU teach it (so long as you are able to clearly communicate why it is that they need the knowledge you have, and that you have the ability to pass on that knowledge to them in an effective manner.

      Here’s a clarifying post by Andy Andrews on this topic: http://www.andyandrews.com/lifes-greatest-trick-getting-paid-love

  • Convincing and teaching parents that they can and should teach their children about God’s holy gift of sex and biblical human sexuality AND when & how to do it.

    Ray, thank you. Not only for the fantastic wisdom you share about copywriting and being successful, but more importantly standing up so boldly for God and sharing wisdom from His Word & your personal study and life experience.

  • I remember listening to one of Dave Ramsey’s books in my earbuds while I was working for a company that was in the midst of falling apart.

    As I heard Dave tell the story of how his business began as him simply telling his story and trying to help other people avoid the trouble he had gotten himself into, I realized that—if it was done well—a business could be built around anyone’s story.

    After four years of dialing-in on what what part of my story could produce income, I have finally come to this:

    Equipping dads to teach their kids hands-on, how-to life skills—even if those dads weren’t taught those skills by their own dad or grandpa.

    I am building it as a division of my overall platform, TomWylie.org, and I am calling it Grandpa Tom’s Garage (named after my Grandpa Tom, who taught me a great deal of what I know today, and handed down to me his lifetime collection of high quality tools and equipment).

    So far, I have gotten to equip about 35 dads and kids with the knowledge and experience of how they can use simple physics to lift and move huge, heavy items—without power equipment or hurt backs!

    Thanks Ray, that’s an encouraging post!

  • Thanks for the encouragement, Ray! There are roughly 76 million Baby Boomers, with approximately 10,000 turning age 65 each day. Sadly, somewhere around three-quarters of them have saved less than $100,000 and the overwhelming majority do not have pensions. They feel “stuck.”

    As a Boomer and retired Financial Advisor, I know what they are going through; however, much of the information from the large institutions provides little or no hope, save for the advice: “keep working.” Tell that to the man or woman facing a layoff.

    Having successfully transitioned from corporate America to doing what I love, now is the time for me to get busy and help them see there are multiple paths to follow other than the traditional retirement.

    Your efforts are making the fire burn brighter!

  • Wow! Such incredible value you are giving away here Ray. I’m new and will be bookmarking this site for sure as a great resource to finding inspiration from you as a blogger and copywriter. You can thank Ana Hoffman for that since I been on her list for over a few years.

  • Hi Ray,
    Thanks for your motivational encouragement. Yes I do have a wonderful story to tell, and I’ve been sharing it every time the opportunity presents itself, both publicly when I’m preaching [my testimony], and ‘one & one’ with individuals in private. I have used my personal life experiences blended in with my presentation of the gospel in a motivational way, and I have seen people’s lives changed for the better which makes me feel so fulfilled. However, unfortunately I’m not reaching the right audience as yet who recognizes the great value of the benefits derived from my ‘wisdom for life’ presented on a preacher’s platform. Hence there is no monetary reward forthcoming as well as no gainful opportunities, but I’m still pressing on until my moment appears.
    God bless you always.
    Matthias Cecil G.

  • Love that “wisdom enterprise.” Ray, my friend, you are a master wordsmith.

  • Pingback: 10 Steps to Build Your Wisdom Enterprise | Ray Edwards()