7 Unexpected Book Recommendations

7 book recommendations that might be a little off the beaten path…

  1. Words That Work, Dr. Frank Luntz. Brilliant on at least 3 different levels.
  2. Celebration of Discipline, Richard Foster. To avoid being the man who built his house on sand.
  3. 2o Master Plots, Ronald B. Tobias. If you think fiction has nothing to do with marketing… well, you're not thinkin' very hard, sunshine. I'm not encouraging lies, either; I'm pointing you to the power of stories. This book shows how they're built.
  4. Presentation Zen, Garr Reynolds. Simply rocks. Do NOT give a Powerpoint or Keynote presentation until you've read it.
  5. The Little Guide to Your Well-Read Life, Steve Leveen. The best marketing book I know of that shines more by example than by its overt message. Them that have an ear, let them hear.
  6. The Book of Proverbs, King Solomon. It's a best-seller – for a really, really long time.
  7. The Fountainhead and Atlas Shrugged, Ayn Rand. I don't agree with Rand's militant Atheism, but find her philosophy of economics to be sound.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Grow Your Business

Grow Your Business

Proven teaching. Inspired approach. Free Course.

Click Here to Subscribe

  • Ray,

    Thanks for the list… like I don't have enough to read already 😉

    Luckily I've already read and would endorse numbers 1,2 and 6. As for Proverbs, here is a trick I try to use… I read the proverb of the day. There are 31 Proverbs so you just look at the calendar and read the date and then read that Proverb.

    And Luntz has a second book called “What American's Really Want… Really” that is also good.

    Have a great weekend Ray.


    • Sean – I use that same discipline for reading Proverbs. Actually I do the following each day:

      1 Proverb per day, corresponding to the day of the month
      5 Psalms per day.

      This gets me through the Proverbs and Psalms once per month.

      Then I read in whatever book I am studying – different from my devotional reading of Psalms and Proverbs.

      Thanks for sharing!

  • Blase

    Hi Ray,

    I see you are recommending a book by Richard Foster.
    Here is another book I recommend you read
    “A Time of Departing” by Ray Yungen

    I would also suggest doing a search on the following in Google.
    …what's wrong with contemplative prayer

    • Thanks Blase – I appreciate your sharing!

  • (the original) Bill Murray

    Am familiar with 1, 6, & 7, and agree heartily. Obviously I need to check out your advice on 2,3,4,& 5.
    There are critics I pay great attention to, since whatever they hate is usually very worthwhile and full of uncomfortable truth, and whatever they find wonderful isn't worth wasting time on.
    Clearly you are not one of those. Thank you!