7 Unexpected Book Recommendations

7 book recommendations that might be a little off the beaten path…

  1. Words That Work, Dr. Frank Luntz. Brilliant on at least 3 different levels.
  2. Celebration of Discipline, Richard Foster. To avoid being the man who built his house on sand.
  3. 2o Master Plots, Ronald B. Tobias. If you think fiction has nothing to do with marketing… well, you're not thinkin' very hard, sunshine. I'm not encouraging lies, either; I'm pointing you to the power of stories. This book shows how they're built.
  4. Presentation Zen, Garr Reynolds. Simply rocks. Do NOT give a Powerpoint or Keynote presentation until you've read it.
  5. The Little Guide to Your Well-Read Life, Steve Leveen. The best marketing book I know of that shines more by example than by its overt message. Them that have an ear, let them hear.
  6. The Book of Proverbs, King Solomon. It's a best-seller – for a really, really long time.
  7. The Fountainhead and Atlas Shrugged, Ayn Rand. I don't agree with Rand's militant Atheism, but find her philosophy of economics to be sound.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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