78-Year Old Bank Teller Foils Robbery

Friday in Allentown, a robber walks into a Wachovia bank branch in Allentown, PA.

Intends to rob the place.

Picks a 78-year old bank teller as his target. I guess he figured she would be a pushover.

Boy was he wrong.

Our Spunky Septuagenarian, whose name is Helen Roth, gave the robber a piece of her mind – but didn’t give him ANY money.

She told him to scram.

And that’s what he did.

Here’s The Million-Dollar Question

I wonder… if it was me, would I have done what Helen did?

What about you?

Sometimes all we can do in a scary situation is the brave thing. That’s what Helen did.

And you know what? This danged recession is just like that robber.

Wants to take our money. Unfairly.

Already has taken some people’s jobs and businesses.

But in my heart of hearts, I don’t believe we need to give in. I think the WRONG ANSWER is to start shaking in our boots, handing over the money bags to Mr. Recession as if he were a gun-toting bank robber.

Because there ARE answers, Faithful Reader.

How To Deal With A Robber Named Recession

In today’s world, you have a power never available in previous recessions – you have the Internet.

You can start a new business on the Internet. With less than $100.

There are dozens of ways to make a very good living online. Such as:

  • Sell information (how-to guides, etc.)
  • Sell services (web design, writing, programming, etc.)
  • Open your own store in the world’s biggest mall (eBay)
  • Hang out your shingle as a consultant.

And the list could be much longer, but you get the idea.

OR…

You can save your EXISTING business using the power of the Internet. No traditional advertising required. How?

Just use some basic direct response techniques to give your business a “cash infusion”. (This is a bit more complex than the first option I mentioned, but there’s plenty of information out there on the danged ol’ Internet on how to do this, much of it on this very blog, and teaching you that stuff was not the point of this missive anyway).

So what is my point?

Simple.

Stop trembling behind the counter.

Stop making excuses (“I’m too old”… “it’s not fair”… “I don’t know what to do”…) and just, if I may be permitted, have some guts.

If the recession is robbing YOU of sleep, peace of mind, or money…

…look that robber in the eye and say, “Not today, Mister. Get outta here!”

Helen will applaud you.

And so will I.

‘Nuff Said,

Ray

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • http://www.puregoldmarketing.com/ Mike B

    Ray
    Andrew Reynolds (brit marketer) just told a moving story at his bootcamp in London last weekend about a south african township, which brings any level of excuse into perspective. Most only have a shack, no water or anything we take for granted…no jobs. Nothing. No hope.

    Just to feed his family, one enterprising individual began taking refuse – scrap coke cans and the like and turning them into flowers with wire cutters to sell to tourists.

    So moved was Andrew he gave the chap an order for 2000 flowers for all the ladies in the audience at the bootcamp, then a couple of months hence.

    As for the plucky lady.

    Nobody can guess what they will do till it happens……I owned a retail business at one time. Two thugs ran in, one hit me with an axe (im lucky to be here) and the other went for one of my staff with a knife to her throat. Lovely people.

    My senior manager and I had discussed the possibility, and she had said “nobody will get past me!” – a kickboxer…yet on the day she ran for cover in the back and locked herself in…

    I got out of retail, a year later.

    • http://rayedwards.com Ray Edwards

      Two great stories, Mike, both amplifying and proving my point. And your manager's tale should be cautionary for all: we can only claim the behavior we are doing. Saying we “will” or “might” or “could” is mere speculation that often does not stand up under the pressure of the moment.

  • Anonymous

    Beautiful story and nice conclusion about income possibilities using Internet!
    The truth is that not everyone robbing is a real robber. We know that a mother or a father is able to do anything to bring a minimum of food home?

    Recently we had the experience in our healing activities of seeing many people who cannot continue a healing treatment because of their financial situation. But my capacities of charity work was limited by money also. After praying and asking for a solution, I was invited to a business where people can save money instead of spending. And following the natural rules of abundance and sharing, we have started to help people around us and give the hope to be able to help others. Some pastors have discovered this business and share it in their community. So I invite all of you to discover this website with all information, then be free to contact us: http://www.acn7.acnrep.com

  • Anonymous

    Beautiful story and nice conclusion about income possibilities using Internet!
    The truth is that not everyone robbing is a real robber. We know that a mother or a father is able to do anything to bring a minimum of food home?

    Recently we had the experience in our healing activities of seeing many people who cannot continue a healing treatment because of their financial situation. But my capacities of charity work was limited by money also. After praying and asking for a solution, I was invited to a business where people can save money instead of spending. And following the natural rules of abundance and sharing, we have started to help people around us and give the hope to be able to help others. Some pastors have discovered this business and share it in their community. So I invite all of you to discover this website with all information, then be free to contact us: http://www.acn7.acnrep.com

  • http://copywriting.fi/ Juho Tunkelo

    Heh, that's a great story.

    Reminds me of a time when my wife used to work as a bank teller, and some poor douche tried to come in and rob the place. The wannabe robber slid over a (poorly) handwritten note saying “this is a robbery – give me all your money” or something to that effect… only, he'd managed to misspell “robbery” as “shrubbery” (the joke doesn't quite translate as it was in Finnish). So she just burst out laughing, and the robber skulked away from the bank, too embarrassed to carry out the heist.

    Anyway, I digress… good points all around – it does take extraordinary energy for most people just to resist the “it's recession, so give up” impulse and then do something worthwhile.

    • http://rayedwards.com Ray Edwards

      Now THAT is a great story. “Shrubbery”, indeed. Did the woud-be robber
      happen to be one of the Knights Who Say “Nee”? ;-)

      • http://copywriting.fi/ Juho Tunkelo

        Heh! I think you just revealed what my subconscious was reveling in. I swear I didn't do that (completely) consciously. Because after all, today marks the 40th anniversary of Monty Python's Flying Circus! => http://bit.ly/g6lG3

        Ni! Ni! Ni! Indeed… ;)

  • increasesalescoach

    Mmmm mmm mmm Ray Edwards at work doing what he does best COPYWRITING.

    That fantastic headline just made you click because you had to read the story behind the headline. How could an elderly person foil a bank robber? The headline contradicts a commonly held belief. Elderly people are frail and need protection.

    The awesome headline was followed up with a riveting story that tied into the point of the article. Everyone loves a good story. Unfortunately, most of us just can't tell a story as well as you did here.

    You make it look so easy. Sorry, but I kind of hate you for that.

    Your story reminded me of a similar contradictory point you can make when it comes to getting referrals for your business. I say, “The key to getting referrals is to stop asking for them”. That contradicts what every sales person is ever told. Heck, they regularly get beat up for not asking for referrals.

    Yet, when you ask for referrals the way most trainers tell you do all you get is stiff resistance, a damaged relationship with the people you ask, and a defensive prospect intent on getting rid of you.

    However, you can get all the referrals you want if you simply ask for the right thing (which isn't a referral);-)

    • http://rayedwards.com Ray Edwards

      Cheryl,

      You made my day with your comment. And your observations are on point
      about getting referrals. I get lots of referrals – and I never ask for
      them.

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