A Low-Risk Way To Grow Your Business

and 3 Reasons Why It Works

When I left my corporate job in 2006, there was one key tactic that, more than any other, helped make my transition possible. There was one key activity I engaged in that accelerated my skills, grew my audience, and multiplied my income.

This one key activity is something that anyone can do, but which few people will. Even those that do this activity often fail to do it consistently. What is the activity, how should you go about it, and what are the 3 reasons why it works? That’s what this week’s free video is about.

Question: Have you experienced the ‘3 C’s’ of live events? Which event(s) had a positive impact on your business or your life? You can leave a comment by clicking here.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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30 thoughts on “A Low-Risk Way To Grow Your Business

  1. I’m glad you covered this topic because it’s sooo needed. As entrepreneurs, our vision is often reduced to our monitor and keypad or phone and it’s nice and comfortable. Too comfortable. Google hangouts and skype are all good but doesn’t replace the magic of talking with real others around the coffee break station or the bar after a long day of conference. Thanks for the needed reminder, Ray!

  2. Commitment, Consistency, Community. Love it Ray, great stuff. I’m definitely looking to start working live events into my budget. For all those reasons you mention. I heard Aaron Walker talk about this once…I believe it was on the SPI podcast and I believe he was talking about attending a Podcast convention (even though he didn’t have a podcast at the time). Someone approached him and said, “Hey Aaron, you don’t have a podcast, why are you here?” He replied, “So I can do this”, as he reached out and placed his hands on their shoulders. A simple story, but powerful stuff. Networking and Relationship Building is a huge part of growing a business.

  3. Thanks Ray!

    I’m sure I am not alone is this, but a re-creation of a career, getting better at something (for whatever reasons) and having or wanting to learn a COMPLETELY different skill set, to hedge your bets that you’re going to make a good living and not fall flat on your face, is Scary.

    Fear, oh that evil corrosive thread… ur not good enough, not learning as fast or as easily as planned, your just plain lost, ur broke, no one believes in you, (just go back and do…blah blah) alone most of the time as you mentioned behind a computer.

    It typically stops me, makes me doubt myself or even worse, justifies Quitting… The big Q.

    Which is not an option, so paralysis by analysis sets in. Then the hours, days, even weeks tick by and nothing gets done. Except more and more worry and further doubt that you are not good enough, bills piling up, providing, being a parent, spouse, ad infinitum…

    Good or bad; I’ve learned I’d rather do something poorly and learn from it, than do nothing at all, because it’s kind of hard to learn anything from doing nothing. Except that, do nothing, then blame the world for your misfortunes.

    When you post these videos and your emails, it really helps me and I hope others, push through that barrier or hurdle, overcoming whatever emotions that are raging on inside. To continue to learn and ultimately have faith that God’s behind you, and with hard work, the three CCC’s, (I learned today), I/we (CA students) will be successful. As long as we don’t Quit.

    These videos and messages help, A Lot! Because right now, today, that video was exactly what I needed.

    It showed me, Oh! so this is what successful writers, marketers, human beings do when the re-creation of your life and business is in the development stages and what to do to continue to be successful and grow. Hmmm… I should probably do the same things these guys do if I want to be where these guys are at.

    Thanks again. Appreciate ya.
    M-

  4. Thanks a ton Mr. Edwards for this quick, killer piece of advice that makes ample sense to me. Since the time I started my copywriting and creative designing business in a humble way, working from home, I have been struggling to see a steady flow of funds enough for even survival. But after watching the video I’ve realized my blunder — failing in all 3 ‘C’s that you place enormous emphasis on. Thanks once again.

  5. Thanks for the quick, easy to listen reminder for all of us outhere that spend a lot of time behind the computer, looking for ways to grow and improve our business. The three “c” are as real as they can be.

  6. One of the struggles I have with so many live events today is that ‘energy’ equals ‘loud.’ When an event is so loud, even my young adult daughter has to hold her ears, I’m not the only one who thinks it’s over the top. It’s like, whenever there’s time to mix, there’s loud music making it impossible to carry on a conversation in the room.

    Having said that, I must admit that a live event I was able to attend in Portland last fall was transformational–despite the reverb in my ears. Most of the my best conversations took place in the hotel’s hallways and waiting in line at Subway for lunch. It helped put me on the path to your 3 Cs–though the community part remains the weakest C.

  7. For those of us who have just left our full-time jobs, this is important to note.

    The built-in sense of community from your usual 9-5 will be missed once you strike out on your own to pursue online entrepreneurship. It is not an easy thing to replace, but it’s important to have that sense of community.

    You need others who have that same mindset, or ‘get’ what you are going through, and one of the best ways is through live events.

    Such a great point, Ray. Thank you for the valuable share

  8. Commitment, consistency and community are all valid points. I think I am lacking in community as I have commitment and I am consistent. Thank you for this short video and this reminder.

  9. Yep, he is exactly right. That’s probably the best and fastest way to learn and keep moving.

    Thanks, Ray!

    Cool Video.

  10. Yes, very true. Personal contact cannot be replaced by the best possible website. And live events are much more natural than invading someone else’s world. This is where we’re headed next.

  11. For some reason I always find you spot on. I may not be able for various reasons to make live events all the time, but having been in the business world for a number of years, I have come to appreciate those events and what I have been able to learn and take from them. Sometimes we must be judicious as to which ones we attend and which we do not, but as you say getting out and being to some of them is worth the effort and hopefully any expenses.

  12. I also like to isolate myself and spend time with my thoughts. That’s important to my ability to function well. However, I’ve learned, as have you, that spending time with likeminded people is also a critical component of success.

    Thanks for sharing!

  13. I can not remember who this quote is from… I think it was someone at Bethel Music. “Creativity can not be sustained without community.” Wow! Talk about a lot of weight on the importance of community.

    Thanks for the video!
    Darrel Gilbertson

  14. Thank you for instilling motivation and determination in me again to stick to my business vision.

  15. Commitment, Consistent, and Community are things I do agree with. I feel like I am getting there. I have been in sales or purchasing all of my adult life. I am a “people person” so live events are always a win. Just getting back to my business after having a kidney transplant. Great, no more dialysis!
    Thank you,
    Leslie

  16. You are correct Ray. I tried the Community part once and was discouraged from it. I attended a Internet Marketing event once and wanted to stay connected with a group of people I ended up in for the time I was there. We exchanged emails like the marketer suggested to stay in touch with. I wanted to hook up in the summer if people were interested and one of the guys (in his 50’s, and I was in my 30’s) told me I needed to get married to have a life. I just enjoyed the group I was in and wanted to stay connected with them. I guess people were too busy. I emailed them and seldom got an answer. Linda 😀

  17. Over the years I’ve attended a number of different live events and the 3Cs do resonate. The example I think I’ll use is a Garner event, for techies. It was expensive (although at the time, my Corporate employer paid for it); but I had to make the commitment to be there and to get the most out of what was offered. Despite the fact there were thousands of people, I still created a community within that group, that was important and I stayed in touch with them while I was engaged in that business.

    And I’m looking forward to the Copywriting Academy!

  18. Greetings Ray,

    I really enjoy the videos, you present well, nice job. One of the things that stuck in my mind is your mention of why we start internet businesses, being in our basements alone, how today you love people.

    As you have mentioned, we all need a community to be successful. I perceive, that looks different for each of us based on factors such as context, stimulation tolerance, and personality type amongst others.

    I have been most successful when able to stay out of office politics and conflict which I find saps my energy and effectiveness. On the other hand, I enjoy collaboration, seeing others succeed, problem-solving and the feeling of adding value. Going through the motions just doesn’t cut it.

    As I sound this out, it occurs to me that a good match between ourselves, context and colleagues is extremely important. Sounds like you have found the correct formula for yourself.

    Reading, or listening to, your material helps me realize that I don’t have to settle or as I might say, endure. There are too many alternatives out there. I think I know what is needed for me, understanding the balance for me needs work. Thank you for giving me food for thought.

  19. These first two videos are great start, Ray. Please keep it up.

    I appreciate the fact that they’re short, succinct and focused. I’ve switched off far too many podcasts that were 45 minutes of rambling.

    I believe Jeff Walker (of Product Launch Formula fame) attributes some of his early success to the connections and friendships he forged attending live events, although I confess, it’s an area I need to give attention to.

    Blessings –

  20. It is indeed key as i am rearing for success just after my organization first live event. It’s a moral and technique booster for many thanks.

  21. Since leaving the military, I have hidden behind my website, avoiding even phone calls, and taken virtual courses and workshops. I can see a huge difference in my business in terms of follow-through (i.e. consistency) and community building when I do step out of my comfort zone and attend live events. I wanted to believe I was an island of one, but find I crave the interaction and productivity now. Thank you for the reminder!

  22. Really appreciated this!
    I spent years in radio, too, and have long been a believer in seminar-type experiences.
    Right now we’re stranded, our career and money having dribbled away, and are looking to start over, but from true zero. Seriously considering an online business of some kind (or a few!).
    Thanks for the encouraging communications.

  23. Hi, Ray. As a professional cake decorator, I used to attend live events once a month. It was something I looked forward to because it gave me a chance to do internal tourism, get together with friends from different cities, and learn more about my craft. Sometimes I was even featured as an instructor. It was a commitment I made when I became a member of ICES (International Cake Exploration Societé). I was consistent with my attendance because I thoroughly enjoyed being a part of that community. And whenever anybody needed help with an especially difficult technique, we were only a phone call away.
    Everything you said makes sense.