Apple Grows Using Repurposing

recycle.jpgThe Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.

The Point: Learn to repurpose your products as well as those of others for maximum profit.

The Resource: Apple

3 Ways To Repurpose Your Content or Products:

1. Change print to text.
2. Change audio to text.
3. Change text to articles, blog posts, press releases, and emails.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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