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Apple Grows Using Repurposing

By on September 24, 2007 in Advertising, Blogging, Blogroll, Conversion, Internet Marketing, Marketing, Podcast

recycle.jpgThe Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.

The Point: Learn to repurpose your products as well as those of others for maximum profit.

The Resource: Apple

3 Ways To Repurpose Your Content or Products:

1. Change print to text.
2. Change audio to text.
3. Change text to articles, blog posts, press releases, and emails.

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About Ray Edwards

Ray Edwards is a Direct Response Copywriter, Speaker, Author, and Marketing Strategist. His clients include Tony Robbins, Jack Canfield, Armand Morin, Matt Bacak, Jeff Walker, Alex Mandossian, Frank Kern, and Mark Victor Hansen, Mark Joyner, Mike Filsaime, Joel Comm, and many more.
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Ed Erickson

Ah, but Ray, as a Mac guy, you gotta use Keynote. Presentations are so much more striking. Esp as we're talking about Apple here.

BTW, speaking of repurposing, I came across this article at Ezine Articles the other day http://tinyurl.com/2x9cwu.

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Ray Edwards

That's a great idea!

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JEFF WELLS

Many business professionals and teachers routinely use powerpoint. You could re-purpose your content into prepackaged powerpoint presentations.

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