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"This site is devoted to giving you Copywriting and Marketing tips, tricks, and tactics... and yes, a few personal insights too. Our goal: to show you how to have more money, more time and more freedom."
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The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.
The Point: Learn to repurpose your products as well as those of others for maximum profit.
The Resource: Apple
3 Ways To Repurpose Your Content or Products:
1. Change print to text.
2. Change audio to text.
3. Change text to articles, blog posts, press releases, and emails.
Click for the Podcast Audio:
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Ray Edwards is a Direct Response Copywriter, Speaker, Author, and Marketing Strategist. His clients include Jack Canfield, Alex Mandossian, Frank Kern, and Mark Victor Hansen (there are more, but jeez, then it would start to sound like name-dropping).
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Many business professionals and teachers routinely use powerpoint. You could re-purpose your content into prepackaged powerpoint presentations.
That’s a great idea!
Ah, but Ray, as a Mac guy, you gotta use Keynote. Presentations are so much more striking. Esp as we’re talking about Apple here.
BTW, speaking of repurposing, I came across this article at Ezine Articles the other day http://tinyurl.com/2×9cwu.