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Watch Your Affirmations

by Ray Edwards on September 2, 2010

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In the past, I have scoffed at the idea of affirmations. You know, “I’m good enough, I’m smart enough, and gosh darn it, people like me.” That sort of thing.

I don’t feel that way anymore, because I have realized every human being on the planet practices affirmations. It’s simply that most of us do it unconsciously. Most of us didn’t even take the affirmations we use.

Here’s what I mean: it seems to me that most of us have certain phrases, thoughts, and thinking patterns that we inherited from our nurturing environment as we were growing up. From our parents. From our peers. From our teachers. And those phrases ring in our minds no matter how old we might be today. Some common examples:

  • “Money doesn’t grow on trees.”
  • “Look before you leap.”
  • “A penny saved is a penny earned.”
  • “Haste makes waste.”
  • “Sticks and stones may break my bones, but words will never hurt me.”

I’m not here to debate the truth of any of those statements, I’m just illustrating that we all have phrases we repeat to ourselves over and over throughout our lives. There are, I believe, many other such phrases (and unconscious patterns of thought) that we repeat on a daily basis. We are unaware of these patterns, for the most part. They may be subtle, or they may be quite obvious (like the examples I’ve already given).

The spooky part, at least as far as I’m concerned, is the fact that most of us didn’t choose these affirmations. We are not even aware of them. We simply accepted them without critical evaluation. You might want to let that sink in.

As a business owner or entrepreneur, you’re automatically thrust into a leadership position. Others look to you for example. Don’t you agree it’s valuable to be aware of what you are thinking, day in and day out?

Suggested exercise: pay attention to repetitive patterns in your speech and thinking today-and ask yourself whether those patterns are helpful, or perhaps not so helpful.

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“What If?”

by Ray Edwards on September 1, 2010

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I’m not usually a fan of “what if” questions. That’s because most of the time, those words (”what if…”) usually precede negative prophecy about something. Negative prophecies like,  “What if nobody comes to our new store? What if nobody likes the new product? What if none of our salespeople makes a sale today?” Those are probably not productive questions that will put you in a resourceful state conducive to getting things done.

However, I think it is useful to ask a totally different kind of “what if” question. Think of this as the “proactive what if” question. Here are some examples you might like to try:

  • What if we had the best customer service of our entire industry? What would that look like? What would it do for our business?
  • What if we found a way to do everything for half the cost, at double the speed, and double the quality? How would we do that? What difference would it make to our customers?
  • What if we discovered a way to not only solve our customer’s main problem, but solve several other problems at the same time? What ways can we improve our product that would have that effect? What would that do to customer loyalty? What effect would that have on repeat purchases?
  • What if we had to totally reinvent our business from the ground up -  tomorrow? What would be the very first thing we would do? Why would that be the first thing we would do?
  • If there were no limitations, and no risk of failing, what is the one thing we would do that which had pulled our business to the top of its category? Why aren’t we already trying to do that? What if we did?

You get the idea. I bet you could make up some of your own. What if you gave it a try today?

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The Magic of Courtesy

August 31, 2010
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I ordered a sandwich this past week at McDonald’s, from the drive-through window.
After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, reaching [...]

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Empty Backpack, Zen Backpack?

August 30, 2010
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I work from an office outside my home. I shuttle relevant working materials back and forth (between home and office) in a small backpack.
Today I noticed I have a curious habit of carrying more items in my backpack than I will actually use. If I’m carrying the bag home, for example,  I take more books, [...]

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7 Unexpected Book Recommendations

August 27, 2010
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7 book recommendations that might be a little off the beaten path…

Words That Work, Dr. Frank Luntz. Brilliant on at least 3 different levels.
Celebration of Discipline, Richard Foster. To avoid being the man who built his house on sand.
2o Master Plots, Ronald B. Tobias. If you think fiction has nothing to do with marketing… well, [...]

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There Are No Secrets

August 26, 2010
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As much as I have used the word “secrets” in my own marketing, I guess I should be embarrassed to tell you this.
But…
…there are no real secrets.
Just information you don’t have.
The big PILLARS of success in any business are simple and clear:
1. Find that group of passionate people
2. Find out what they want
3. Make what they want
4. Sell it [...]

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Internet Marketing Is Simple

August 25, 2010
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Now maybe you’re thinking that I’ve oversimplified it by saying internet marketing is “simple”.
You’ve tried and tried but haven’t yet succeeded… haven’t yet found that missing element.
And maybe you think, “Sure. This stuff works for Ray Edwards because you have already made your money… and you already know all the gurus… and you have a [...]

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About Those Pesky “Gurus”

August 24, 2010
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Things got all stirred up here in Ray-land this past week, what with my post about the “gurus”. In today’s podcast I talk about what that was really all about…
As always, if you have feedback or suggestions I’d really like to hear from you.
Call in your questions or comments to our new, fancy “request line” [...]

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Case Study: $1.12 Million Dollar Launch

August 23, 2010
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I got a royalty check from a client in my mailbox. That always makes me smile.
And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in [...]

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Ray Edwards Week In Review

August 21, 2010
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In case you missed anything this week, here’s a recap of posts…
FIRST, I stirred up a BIG hornet’s nest with my post exposing how you are getting scammed by the “gurus”. Check it out, and add your voice to the discussion: How The Gurus Make Their Money
Then, here are the rest of my posts from [...]

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