Bought or Sold?

Seth Godin points out on his blog that there are products that are “bought”, and there're products that are “sold”. Ice cream is bought. Life insurance is sold.

Seth's point was: knowing which one you offer.

My point is: decide to offer products that are bought, thereby bypassing the need for selling altogether.

This doesn't mean, by the way that no storytelling (copywriting) is required. Apple products are bought, but stories are told just the same. The “little hinge that swings big doors”: it's often the storytelling that fuels the buying.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • christinahills

    What a great way to put it!

  • nidalkerdiya

    Well done.
    I always tell my students, don’t try to educate the market to sell your product, you don’t have enough money to do that. Find out what they are looking for and sell them that. Find the market then select the product then sell it 🙂

    • @nidalkerdiya Thanks for stopping by!