Break Through Writer’s Block

I have to be honest.

I don’t believe in “writer’s block”. You shouldn’t either. I think it’s a myth. Worse, I think it’s an excuse for just not doing your job.

I’m not saying that it isn’t sometimes difficult to sit down and start writing. It often is difficult, for one reason or another.

However, the same could be said of a plumber, a carpenter or even a doctor. Have you ever heard of a surgeon saying, “I just can’t do this surgery today. I’ve got surgeon’s block.”?

Of course not.

But there are undoubtedly days where even surgeons don’t feel like doing their job. Maybe they’re distracted, they’re tired, or they have other things on their minds. But there is no such thing as “surgeon’s block”… or “writer’s block”.

What should you do on days when you just don’t feel like writing anything?

I’ve found the quickest cure is to decide: there’s no such thing as writer’s block… and just start writing.

Write anything. Start with the easy stuff.

Write the contact information that’s going to go on your sales letter or website.

Write the copyright information.

Write filler text such as “Insert Brilliant Headline Goes Here”.

Write the details of what you’re offering. I’m talking about the simple stuff you don’t have to think in order to write.

What’s the price? What’s the address of your company? Where do customers send the checks?

Just start writing.

Once you’ve loosened up a bit, start writing some bullet points. Write as many bullets as you possibly can, remembering to keep each of them focused on benefits of the product (not just features of the product).

You can just write pages of bullets and eventually you’ll get into the flow of writing.

Most of the time, you’ll discover you can use a lot of the bullets you’ve written as thought starters for headlines, for sub-heads, for section heads, etc. Heck, maybe you’ll even use them as bullets.

And guess what?

Now you’ve “broken through your writer’s block”.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

2 thoughts on “Break Through Writer’s Block

  1. Of course you can get “writer's block” because writing is one of the most difficult things to do.
    It takes more concentration that almost anything else and that's why you can get a headache as you are using up so much energy.
    The only way to get around this is to put something on paper and go back later and modify it.
    Keep going back until the result is exactly what you want.
    Never expect to produce the final result immediately.
    Every time you come back, the presentation will be improved.
    Sometimes it takes me 10 re-writes to get something technical into a finally-accepted form.

  2. I agree that there's no such thing as writers block. You just gotta get yourself started and before you know it, you'll be writing like a madman!

    I haven't written a ton of sales letters, but I've written multiple books and I get them done fast – even if I initially don't feel like writing them. I've written a 120 page book & had it published on Amazon in 2 days (starting from scratch). And I initially didn't feel like writing. But I started with the easy stuff and before I knew it the book was done.

    @Colin – Is writing more difficult than being a surgeon? I would think the concentration and the knowledge required to be a skilled surgeon (who is responsible for people's LIFE) would make it much more taxing on the mind than writing – and I believe it would take much more concentration. Especially for something like brain surgeory. I'm sure there are other things as well that require more concentration than writing. How difficult was it for you to write a comment on this blog post? I think writing has a lot to do with your mindset. You can post comments on blogs without getting “writers block”. Just chunk up your bigger project into “blog comment” sized projects and then it doesn't seem so daunting and you can write whatever you need – and you shouldn't need 10 rewrites for everything you write. Especially once you practice.

    That's the other thing. Practice writing. The more you write, the easier it becomes. Above I mentioned I wrote a book in 2 days. I got the final result immediately. In fact, most of what I write does not get rewritten. It just takes a little practice and the right mindset.