I have to be honest.
I don't believe in “writer's block”. You shouldn't either. I think it's a myth. Worse, I think it's an excuse for just not doing your job.
I’m not saying that it isn’t sometimes difficult to sit down and start writing. It often is difficult, for one reason or another.
However, the same could be said of a plumber, a carpenter or even a doctor. Have you ever heard of a surgeon saying, “I just can’t do this surgery today. I’ve got surgeon’s block.”?
Of course not.
But there are undoubtedly days where even surgeons don’t feel like doing their job. Maybe they’re distracted, they’re tired, or they have other things on their minds. But there is no such thing as “surgeon's block”… or “writer's block”.
What should you do on days when you just don't feel like writing anything?
I’ve found the quickest cure is to decide: there’s no such thing as writer’s block… and just start writing.
Write anything. Start with the easy stuff.
Write the contact information that’s going to go on your sales letter or website.
Write the copyright information.
Write filler text such as “Insert Brilliant Headline Goes Here”.
Write the details of what you’re offering. I’m talking about the simple stuff you don’t have to think in order to write.
What’s the price? What’s the address of your company? Where do customers send the checks?
Just start writing.
Once you've loosened up a bit, start writing some bullet points. Write as many bullets as you possibly can, remembering to keep each of them focused on benefits of the product (not just features of the product).
You can just write pages of bullets and eventually you’ll get into the flow of writing.
Most of the time, you'll discover you can use a lot of the bullets you’ve written as thought starters for headlines, for sub-heads, for section heads, etc. Heck, maybe you'll even use them as bullets.
And guess what?
Now you've “broken through your writer's block”.