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« Previous EntriesHow To Take Online Payments
The Question: How do I take online payments?
The Answer: There are lots of options, including a very simple way to take online payments.
Three Ways To Take Online Payments:
1. Use Clickbank (for digital products).
2. Paypal works for physical products.
3. For full-fledged merchant accounts, use iPowerPay.
Click for the Podcast Audio:
How To Take Online Payments
Q&A With Ray… Ask Me Your Questions
This begins a series where you ask your top questions about copywriting and online marketing… and I answer via audio podcasts.
Don’t worry about the podcast thing. If you don’t have an iPod, it still works with any MP3 player. And if you just don’t understand what “podcasting” is all about, simply download the audios from [...]
Test Your Sales Copy: Quick, Easy and Free
I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”
“And how about Taguchi testing - do I have to use that, too? What [...]
Smart Radio Boosts Web Sales
I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]
Is Email Marketing Dead?
Many people say email marketing is dead. It’s easy to agree with this idea.
Spam and the spam filters it has given rise to make it harder than ever to get your email delivered.
It’s even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative was supposed [...]
Chicken House Sangria & The Lead Pimps
The podcasts are on hiatus for a few days, as I’m getting ready for the live Immersion Workshop I’m doing at my office next week along with Kirt Christensen.
Meanwhile, I’ve gotten some great response to the email I sent out last night about “Chicken House Sangria” (even though that was a made-up phrase that means [...]
Copywriting Bullets That Hit The Target
The Story: Almost without fail, copy that doesn’t get good results suffers from a lack of powerful, persuasive, and pithy bullet points.
The Point: Internet readers don’t read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements.
The Resource: My own Bullet Point Copy Explained
3 Simple [...]
Long Copy Sucks
The Story: There’s a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago.
The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection in [...]
Stu McLaren’s Pre-Wedding Video
My friend Stu McLaren is getting married today. He made this kooky video to explain his “fat lip” dilemna… and to explain why he’s having this sale.
He really is offering some discounts on his products that are just… well… crazy. But hey, don’t let that stop you from taking advantage of him.
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe [...]
