In the Internet Marketing world, a 10% conversion rate is often considered outstanding. But is it? Not really. Online retailers do much better. Check out Futurenow’s posting on “the top 10 converting websites for December 2008“. Here are the top five: 1. ProFlowers 31.1% 2. LL Bean 25.7% 3. Amazon 23.7% 4. VitaCost 23.0% 5. [...]
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5 Easy Ways to Scan Your Market’s Brain
You need content for your blog or newsletter or ezine. It needs to be relevant – in other words, you need to write about stuff your market cares about. Most bloggers (and newsletter/ezine publishers, and speakers, and authors, etc.) don’t have a clue what their market cares about. Oh, they think they know what the [...]
Profits Hidden In Your Business: 21 Small Business Profit Boosters (#15)
There is money hidden in your business. Money that you could be using. Money that, unless you do something about it, will slip through your fingers and vanish without a trace. Where is this money – and how do you get it? Most businesses have many hidden opportunities for discovering “windfall profits” – but I [...]
Armand Morin, Seth Godin, Frank Kern and A Cast Of Thousands. (Thank You)
It’s the first day of the New Year. I should be working on other stuff. For instance, I have 8 more small business profit boosters to write for you (I’m up to #13 and I promised 21). But… I felt compelled to write this post instead. I’ve been reflecting on who I owe my success [...]
“Dumbing Down” Gets More Sales: 21 Small Business Profit Boosters (#13)
Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand? Me too. That leads to this little tip that will REALLY help your copy make more sales (or generate [...]
Test Your Marketing Quickly, Easily, and Free: 21 Small Business Profit Boosters (#11)
I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!” “And how about Taguchi testing – do I have to use that, too? What [...]
Forge the Links That Strengthen Sales: 21 Small Business Profit Boosters (#10)
Every piece of your website is a link in the sales chain. A chain is only as strong as its weakest link. One way to get quick sales boost is: find the weak or broken links in your sales process and strengthen or repair them. And almost every website has at least a few week [...]
Market by the Numbers: 21 Small Business Profit Boosters (#9)
If you’re business is not producing the online sales and profits you want, knowing only four crucial numbers can instantly show you where the problem is. And how to fix it. Here’s what you need to know: 1. Visitors: how many people show up to your website each month? You can track these easily in [...]
Market by the Calendar: 21 Small Business Profit Boosters (#8)
We live by the calendar. Our year is marked by signposts. Dates on the calendar around which we plan our annual journey. In the USA, some of the major calendar signposts include: • New Year’s Day • SuperBowl Sunday • Valentine’s Day • St. Patrick’s Day • Easter • Memorial Day • Mother’s Day • [...]
Postcard Profits: 21 Small Business Profit Boosters (#7)
Wow. We’re already up to #7 of our 21 Small Business Profit Booster tactics. I hope you’re making use of these ideas — feel free to post your success stories if you want. I’d love to read them, and I’m sure others would, too. Okay… on to today’s Profit Booster: postcard marketing. Sometimes the simplest [...]
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