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« Previous Entries Next Entries »MySpace Stealing Paul Colligan’s Content?
Okay, I still don’t know quite what to make of this.
It seems hard to believe.
But a TechCrunch article seems to show that MySpace is stealing content from Paul Colligan.
Am I missing something?
Can someone explain to me how this is okay?
Has the world gone mad?
Scarcity: Double-Edged Marketing Sword
The Story: Conveying sense of scarcity about your product can boost sales… or hurt them.
The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message.
The Resource: Influence, by Dr. Robert Cialdini
3 Mistakes To Avoid When Using The Scarcity Tactic:
1. Telling lies.
2. Not demonstrating the reason why there is scarcity.
3. Allowing readers to form negative conclusions about the scarcity.
Click for the Podcast Audio:
iPhone Marketing Lessons
The Story: Apple took what most considered a commodity - cellphones - and created a new category.
How did they do that?
The Point: We already know how to do what Apple did. We just don’t like to do it.
It takes imagination.
It takes guts.
It takes money.
The Resource: Apple
3 Ways To Use iPhone-style Marketing In Your Business:
1. Do what others do… in a way that is infinitely more cool.
2. Marry good function with oustanding form (packaging).
3. Fill the experience of doing business with you with pleasant little surprises.
Click for the Podcast Audio:
Tell Stories - Increase Sales
The Story: Telling stories that captivate and engage the reader increases your overall sales.
Stories are attention magnets.
The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.
This costs these unfortunate marketers sales and profits.
Integrate a powerful story into your copy and test the results.
The Resource: All Marketers Are Liars, by Seth Godin
3 Ways To Use Stories In Your Marketing:
1. Attention grabbers that draw people into the copy.
2. Rapport builders that mirror your reader’s dominant emotion.
3. Proof elements that create mental images of your product working for the reader.
Click for the Podcast Audio:
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off.
The Point: Writing copy that sells without using hype is easy to do.
The Resource: The Copy Doctor
3 Ways To Eliminate Hype In Your Copy:
1. Talk about the reader’s pain.
2. Tell relevant stories.
3. Use detail, not description.
Click for the Podcast Audio:
3 Ways Audio Boosts Conversions
The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing.
The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.
The Resource: AudioGenerator
3 Places to Use Audio For Better Conversions:
1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
Click for the Podcast Audio:
Endless Testimonials On Autopilot
The Story: Most marketers struggle to get a large number of good testimonials they can use on their website.
The Point: A few simple steps can start an endless flow of testimonials you couldn’t shut off if you tried.
The Resource: Ray’s Automated Testimonial Machine
3 Ways To Get More Testimonials
1. Ask for them.
2. Set up an ATM (Automated Testimonial Machine).
3. Ask repeatedly (in your autoresponders).
Click for the Podcast Audio:
Read Books, Boost Conversions
The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject.
The Point: For a quick boost in the results your copy brings, bone up on these books.
The Resource: SFS Bookstore
3 Books on Copywriting… And One Other:
1. The Robert Collier Letter Book, Robert Collier
2. Scientific Advertising, Claude Hopkins
3. Reason Why Advertising, John E. Kennedy
4. Green Eggs and Ham, Dr. Seuss.
Click for the Podcast Audio:
How To Nuke Your Competition
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.
The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
The Resource: 21 Fundamentals of Online Success
5 “2mm Differences” That Matter:
1. Look and feel.
2. Followup Marketing.
3. Testing and Tracking.
4. Adwords Campaigns.
5. Backend Sales.
Click for the Podcast Audio:
All The Clients You Can Handle
The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn’t have to be this way.
The Point: When you know how, it’s easy to get all the clients you can handle.
The Resource: Gitomer
5 Step System For Getting Copy Clients:
1. Develop your marketing site.
2. Use a sales process.
3. Screen your clients carefully.
4. Use followup marketing.
5. Attend seminars and network.
Click for the Podcast Audio:
