I don’t have time to write a nice big post today, so I’m taking the lame way out. Here are some sites I think are worth spending time with: Shoemoney blogs on making money as an affiliate. John Chow makes money online telling people how to make money online. Ryan Healy writes about copywriting and [...]
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Copywriting Bullets That Hit The Target
The Story: Almost without fail, copy that doesn’t get good results suffers from a lack of powerful, persuasive, and pithy bullet points. The Point: Internet readers don’t read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements. The Resource: My own Bullet Point Copy Explained [...]
Long Copy Sucks
The Story: There’s a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago. The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection [...]
Dissolve Skepticism Like Magic
The Story: Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products). One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe [...]
Wimpy Copywriter = Hungry Kids
The Story: It’s one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order. The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its [...]
Watch Your Mouth, Copywriter!
The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand? Me too. That leads to this little tip that will really help your copy make more sales [...]
First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale. The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game. The Resource: Attention Age Doctrine 3 Keys To Grabbing Their Attention: 1. [...]
Hemingway On Copywriting
The Story: Follow Ernest Hemingway’s Four Simple Rules to improve your copywriting (or any writing, for that matter). The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation. The Resource: The Elements of Style Hemingway’s Rules: 1. Use short [...]
Myspace Or Yours? Marketing 101
The Story: One of copywriting’s oldest maxims points out one of marketer’s biggest failures. The Point: It’s not your website. It’s theirs (if you want to succeed). The Resource: YouTube How To Make It About The User: 1. Know your users. 2. Know your users. 3. Know your users. Click for the Podcast Audio: Click [...]
Britney Spears Teaches Marketing
The Story: Britney Spears knows how to get your attention. The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention. You can learn a lot from a diva. The Resource: Attention Age Doctrine Keys To Capturing [...]
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