The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars. The Point: Sometimes it’s more important to emulate what people do than to listen to what they say. Study what Tony does to drive the revenue stream at his company. The Resource: Tony Robbins 3 Simple Selling [...]
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To Sell More, Use Proof
The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing. The Point: To dramatically increase your sales, offer a preponderance of proof. You should use several different types of proof in your selling process. The Resource: Answers 3 Quick Ways to Prove Your Marketing Claims: 1. Customer testimonials. [...]
Apple Grows Using Repurposing
The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this. The Point: Learn to repurpose your products as well as those of others for maximum profit. The Resource: Apple 3 Ways To Repurpose Your Content or Products: 1. Change print to text. [...]
MySpace Stealing Paul Colligan’s Content?
Okay, I still don’t know quite what to make of this. It seems hard to believe. But a TechCrunch article seems to show that MySpace is stealing content from Paul Colligan. Am I missing something? Can someone explain to me how this is okay? Has the world gone mad?
Video: How To Subscribe To Feeds
One question I get asked quite often: “How do I subscribe to a podcast/RSS feed?” Here’s the answer… Watch the Video – Click Here.
Scarcity: Double-Edged Marketing Sword
The Story: Conveying sense of scarcity about your product can boost sales… or hurt them. The Point: Carefully consider the message you’re sending when you employ scarcity in your marketing message. The Resource: Influence, by Dr. Robert Cialdini 3 Mistakes To Avoid When Using The Scarcity Tactic: 1. Telling lies. 2. Not demonstrating the reason [...]
iPhone Marketing Lessons
The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that? The Point: We already know how to do what Apple did. We just don’t like to do it. It takes imagination. It takes guts. It takes money. The Resource: Apple 3 Ways To [...]
Tell Stories – Increase Sales
The Story: Telling stories that captivate and engage the reader increases your overall sales. Stories are attention magnets. The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”. This costs these unfortunate marketers sales and profits. Integrate a powerful story into your copy and test [...]
No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can’t “manage” time. The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities. Doing so will clear up “space” in your day to get things done. The Resource: Sedona Method 5 Ways [...]
100-Year-Old Internet Marketing Tool
The Story: Your most effective marketing tool could be a 100-year-old technology. The Point: To break through the clutter of online marketing, use a technology everyone is familiar with – the phone. It’s easier and more effective than you think! The Resource: VoiceShot 3 Ways To Use the Phone to Grow Online Business: 1. Call [...]
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