Business
« Previous EntriesWhen Your Marketing Doesn’t Work…
The Question: What do I do if I have all the pieces in place, but I’m not making sales with my website?
The Answer: Improve the architecture of persuasion on your website: change the words!
How To Improve Your Sales With Better Copy:
1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations [...]
4 Hour Workweek Experiment Video
Okay, we’re not living the “4 Hour Workweek” yet.
But… we are taking Tim Ferris’s recommended “mini retirement” (taking your retirement now… while you’re still healthy enough to enjoy it).
We’re just into the third day here in Sedona, Arizona.
So far, the schedule seems to be: I work for about 5 hours in the morning, and [...]
Internet Lifestyle Video: Can You Work From Anywhere?
My wife Lynn and I are conducting a live “field experiment”.
Can you really run an Internet Business from anywhere, as long as you have an Internet connection?
In theory it sounds good… but does it hold up under actual practice?
Only one way to find out… so we loaded up the Element and we’re off on a [...]
Deciding What To Sell Online (Podcast)
The Story: One of the first steps in creating online businesses is deciding what to sell.
How do you do that?
The Point: There is a “magic trick” that will allow you to always know what to sell from your website.
The Resource: AskDatabase
3 Ways To Decide What To Sell Online
1. Ask your customers what they want [...]
Can You Over-Automate Your Business?
There is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely.
And there is also a very big downside in taking the “maintenance free” [...]
Does Your Copy “Show Up and Throw Up”?
There’s a phrased in the sales world: “show up and throw up”.
It means that as a salesperson, if you don’t take time to relate to your potential customer, to get to know them and their needs…
If you just jump right in and hit them with your cheesy, canned sales presentation right off the bat…
…it’s like [...]
Smart Radio Boosts Web Sales
I recently interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended [...]
Killing The Paper Clutter Monster
I detest clutter.
I refuse to tolerate it any longer in my life.
This week my wife and I hauled off several small truckloads of clutter to Goodwill (and some to the dump). We’re got more to haul away — but we’ve at least identified it all and we know what we’re doing about the clutter conundrum.
Next [...]
What To Sell Online
“Ray, what do I sell online? How do I decide?”
This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or service [...]
The Master Key To Success
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands?
Right. Me too.
Well, let me save you some money and time. Forget the gurus for a moment.
Here is the real, true, ‘Master Secret of Success’:
Just get started!
Don’t laugh.
The problem most business people, entrepreneurs, and [...]
