If you’ve read some of my past blog posts, you probably know that I am a dog enthusiast. Over the years, my wife Lynn and I have enjoyed several canine companions. Scooter was one of our favorite dogs. But I remember him most for a rather unusual reason.
Toward the end of his life, our dog Scooter went blind. It happened over a period of several months. At first we weren’t sure what was wrong with him. He used to be so fiercely independent. He had always seen himself as alpha-dog–grouchy and self-centered. But now, the poor little guy would walk around bumping into things. This seemed to frustrate him, so he’d withdraw and go curl up in a corner. This just wasn’t like him. We became deeply concerned.
Most of us have never learned the most persuasive tool in the communications toolbox: listening.
For most people, “listening” really means something like: smiling and nodding while mentally preparing what we’re going to say.
But be prepared for what? The Scouting official website explains: “Scouting is a values-based program with its own code of conduct. For almost a century, Scouting has instilled in young men the values and knowledge that they will need to become leaders in their communities and country. ”
It goes on: “A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.” But having a code of conduct isn’t just some “kids-in-a-club” thing…
My usual morning routine takes about 3 hours. I realize that most people don’t have the flexibility for such a lengthy morning routine. That’s why I created the “Hour of Power Cheatsheet” infographic.
But let’s face it. Sometimes things go awry and even I don’t have 3 hours for a morning routine.
Your podcasts may be great. They’ve done so well in the past. But if they remain the same, at some point your audience will lose interest. In this media-driven age, people are always looking for something fresh and new.
Unfortunately, we can find ourselves in a rut doing the same things out of sheer habit. And what was once cutting edge can become dull with use.
Your content may be outstanding. But if the feel of your podcasts hasn’t changed, your audience is bound to dwindle.
Some time ago I noticed the subscriptions and downloads of my podcasts diminishing. Not one to take such things lightly, I began to look into ways to breathe new life into my podcasts. I made lots of tweaks and watched the results carefully. Some changes made a positive difference (more new subscribers and more downloads). Some changes had a negative impact. And some made no difference at all.