Conversion
Next Entries »First Get Their Attention
The Story: If your copy can’t cut through the clutter, you never be able to make the sale.
The Point: The reason the old formulae are less effective is: it’s harder to get people’s attention these days. Time to step up your game.
The Resource: Attention Age Doctrine
3 Keys To Grabbing Their Attention:
1. Change Their State.
2. [...]
To Sell More, Use Proof
The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.
The Point: To dramatically increase your sales, offer a preponderance of proof.
You should use several different types of proof in your selling process.
The Resource: Answers
3 Quick Ways to Prove Your Marketing Claims:
1. Customer testimonials.
2. Third-party endorsements.
3. Case Studies.
Click [...]
Apple Grows Using Repurposing
The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.
The Point: Learn to repurpose your products as well as those of others for maximum profit.
The Resource: Apple
3 Ways To Repurpose Your Content or Products:
1. Change print to text.
2. Change audio to [...]
100-Year-Old Internet Marketing Tool
The Story: Your most effective marketing tool could be a 100-year-old technology.
The Point: To break through the clutter of online marketing, use a technology everyone is familiar with - the phone. It’s easier and more effective than you think!
The Resource: VoiceShot
3 Ways To Use the Phone to Grow Online Business:
1. Call potential Joint Venture Partners [...]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies.
His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net.
Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours.
After listening to the finished [...]
3 Ways Audio Boosts Conversions
The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing.
The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.
The Resource: AudioGenerator
3 Places to Use Audio For Better Conversions:
1. Squeeze Page
2. Sales Page (in the Guarantee!).
3. Order Page.
Click for [...]
