Copywriting Templates
Is Your Copy Filled With Hype?
Do you worry that your copy might be too “hypey”?
Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”
One of the additional definitions is: “a swindle, deception, or trick”.
I rather think the second one is what we have in mind when we say a [...]
Wimpy Copywriter = Hungry Kids
The Story: It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve [...]
Copy Coaching From Ray Edwards?
I sent this message in an email late last night, and am posting here for people who don’t read email but do read RSS…
I have spoken with my Clients and Subscribers over the last few months, and it’s pretty obvious there are some big needs when it comes to learning how to write persuasive copy [...]
Do Copywriting Templates Work?
There are a number of products available that offer copwyriting “templates” (which most take to mean “fill in the blanks”). Do these templates work? And are they a cost-effective alternative to hiring a copywriter (or becoming a better one)?
Don’t you already know the answer? Templates are not a substitute for good copywriting. However…
They are a [...]
