Does giving stuff away for free — in the clear, with no email required — work as a way to get new readers, more traffic, and subscribers? Let’s find out. Today I’m giving away a “Mind Map” (a visual outline) that gives you an overview of the keys to writing effective copy. Whether you’re writing [...]
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Is Your Copy Filled With Hype?
Do you worry that your copy might be too “hypey”? Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”. I rather think the second one is what we have in mind when [...]
Wimpy Copywriter = Hungry Kids
The Story: It’s one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order. The Point: There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its [...]
Do Copywriting Templates Work?
There are a number of products available that offer copwyriting “templates” (which most take to mean “fill in the blanks”). Do these templates work? And are they a cost-effective alternative to hiring a copywriter (or becoming a better one)? Don’t you already know the answer? Templates are not a substitute for good copywriting. However… They [...]
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