Copywriting

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Guarantees Increase Sales

The Question: Do I really need a guarantee?
The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you.
Three Things To Consider When Creating Your Guarantee:
1. The length of the guarantee (the longer you can make it, the more credible your offer).
2. How you word your guarantee [...]

How To Take Online Payments

The Question: How do I take online payments?
The Answer: There are lots of options, including a very simple way to take online payments.
Three Ways To Take Online Payments:
1. Use Clickbank (for digital products).
2. Paypal works for physical products.
3. For full-fledged merchant accounts, use iPowerPay.
Click for the Podcast Audio:
How To Take Online Payments

Get Started Testing Your Copy

The Question: How do I test my copy?
The Answer: It’s not that difficult - don’t over-complicate things.
How To Improve Your Sales With Better Copy:
1. Model successful copy of companies whose ads you know are working (don’t steal - model!).
2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it’s pretty easy.
3. Use software [...]

When Your Marketing Doesn’t Work…

The Question: What do I do if I have all the pieces in place, but I’m not making sales with my website?
The Answer: Improve the architecture of persuasion on your website: change the words!
How To Improve Your Sales With Better Copy:
1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations [...]

Write Better Headlines With This Technique

The Question: What’s a good shorctut for writing good headlines?
The Answer: Avoid hype and use proven structure.
How To Improve Your Headlines:
1. Strip the headline of any adjectives and adverbs.
2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline.
3. Avoid superlatives in your headline.
Click for [...]

Test Your Sales Copy: Quick, Easy and Free

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”
“And how about Taguchi testing - do I have to use that, too? What [...]

Does Your Copy “Show Up and Throw Up”?

There’s a phrased in the sales world: “show up and throw up”.
It means that as a salesperson, if you don’t take time to relate to your potential customer, to get to know them and their needs…
If you just jump right in and hit them with your cheesy, canned sales presentation right off the bat…
…it’s like [...]

Do Product Launches Still Work?

You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?
Using product launches is a great strategy, one that works as well as ever. However, [...]

Fast & Easy List Building

I get a lot of questions asking how to build a list and do it quickly.
Actually, it’s a lot easier to build a list than you might think.
The fact is the techniques of list-building are really quite simple.
These three tactics will help you to build your list quickly:
Use a “squeeze page”. I find that, while [...]

Read Copywriting Books, Boost Conversions

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that [...]

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